Upskill &
Launch your Career
Management
Program (AMP)
in eCommerce & Marketing
Designed for graduates and early career professionals aspiring to get into Analytics, Media and eCommerce
Duration
9 Months
incl. internshipMode
Weekend On-Campus
Weekdays HybridLocation
Digiaccel Campus
Cyber City, GurugramProgram Commences
January
2026Hired,
Skills Do
Applied Management Program (AMP)
in eCommerce & Marketing
A unique 3 phase program to launch your* career
1
Learn
- Skills that are valued by the industry
- from expert mentors who have excelled in that field
2
Intern
- With partner companies in sectors like eCommerce,
- Brands, Media and Analytics
3
Get Placed
- In Analyst (or equivalent) roles
- (Expected Average CTC between 6 LPA to 7 LPA)
Management
Program (AMP)
in eCommerce & Marketing
A unique 3 phase program to launch your* career
1
Learn
Skills that are valued by the industry from expert mentors who have excelled in that field
2
Intern
With partner companies in sectors like eCommerce, Brands, Media and Analytics
3
Get Placed
In Analyst (or equivalent) roles
(Expected Average CTC between 6 LPA to 7 LPA)
*Refers to eligible students basis performance. Placements depend on student performance (refer T&C)
*Refers to eligible students basis performance. Placements depend on student performance (refer T&C)
Industry-Backed
Founded with India's leading companies
India's largest FMCG company. Also
called "The CEO Factory"
Opportunity to work on brands like:
World's largest media and advertising agency. Partner to leading brands and businesses around the world
Opportunity to work on brands like:
India's largest D2C Beauty company. Industry-defining capabilities on Innovation & Growth.
Opportunity to work on brands like:
India's #1 AI based eCommerce Analytics company. Helping 200+ brands & businesses scale on eCommerce.
Opportunity to work on brands like:
the right program for me?
You can speak with an expert counsellor for 1-1 guidance to find out if Digiaccel AMP can help you achieve your career goals.
to Upskill their Employees
Proud Knowledge Partners to
&
with Digiaccel AMP?
Build your
Foundational Skills
Advanced Excel and Analytics- Marketing Basics
- Media Basics
Build your Functional Skills
- Media Planning & Analytics
- Digital Media
- Advertising Management
- Growth Marketing
Advanced Skills
- eCommerce Advertising
- Retention Marketing
- Data Visualization & tools
- Ad tools like Amazon Advertising, Meta ads, Google Ads etc
Start your Internship
- Real-world hands on experience in the selected role
- Paid internship with a stipend of upto ₹25,000 per month
- Convert internships into full-time opportunities
Start Placement Prep
- CV Preparation
- Identifying Career Pathways
- 1-1 Mentorship Initiation
Internship Process
- Placement process across partner companies & other visiting companies
Placement Assistance
- Placement support for eligible students
- Continued prep and mentorship for industry readiness
Start
Your
Career
on Key eCommerce & Marketing Skills
Introduction to Excel
Build skills from basics to advanced. Master data handling, visualization, and automation for decisions.
Quantitative Basics
Strengthen fundamentals in percentages, ratios, and equations.
Media Management
Study media evolution, STP/SEC frameworks, and metrics.
Marketing Management
Discuss STP, marketing mix, product mix, and branding.
eCommerce & Omnichannel Management
Learn e-retail ecosystem, shopping missions, retailer DNA, and strategy.
SEO in the Age of AI
Master SEO basics, link building, and analytics. Adapt strategies for AI search and future SEO trends.
- Quick Commerce shopping journey breakdown
- Building SEO-optimized website
- Preparing a media spends dashboard
Marketing mix crafting of a new-to-world brand
Building a new brand using priciples & frameworks of marketing mix
Performance Marketing 1
Learn Meta ecosystem, funnels, targeting, creatives, and budget.
Advanced Excel
Macros and worksheets to solve real world business problems
Amazon Deep Dive & Flipkart Deep Dive
Explore marketplace operations and e-retail campaigns.
qComm Deep Dive
Explore quick commerce, hyperlocal delivery, and retail strategies.
Advertising Management
Learn branding, differentiation, consumer journeys, and funnels.
Media Analytics
Learn & apply media metrics across platforms like Amazon, Flipkart, Zepto, Blinkit, and Swiggy.
- Preparing a media plan pitch for an agency
- Root-cause analysis of meta campaign data
- Using AI for media data analysis and insights
Driving sales via eCommerce platforms
Build trackers to draw business insights & build strategy to scale sales basis the media metrics
Performance Marketing 2 (Google Ads)
Master Google Ads: Search, Display, YouTube, Shopping, Performance Max.
Media Analytics & Governance
Managing media metrics and governance with partners.
Social Media Marketing
Design and execute content strategies for audience growth.
Application of AI in Marketing Context
Use of AI in campaign optimization, user insighting, and automation frameworks within marketing contexts.
Data Visualization & Dashboarding
Learn visualization tools for storytelling through data
Business Communication
Building effective communication, presentation skills, and structured articulation for business and interviews.
- Build social media content strategy for an FMCG brand
- Designing Whatsapp and Email CRM journeys
- Root-cause analysis of Google campaign data
Running real-world campaign on Google/Meta
Build an IG page and campaign for your brand
Internship
Internship Phase
The internship process is a merit based process for all eligible students
Students get an opportunity to get a paid internship with companies (including our partner companies) through a professionally run placement process.
Convert the Internship into a PPO
Students who excel in their internships may receive offers for full-time positions from the company.
Get Placed
Launch your career as an Analyst
Land roles by converting your internship into an offer
Final Placements Process for all eligible students post Internship. Extended placement support for 6 months post Internship.
Land an Analyst or equivalent role in the industry
Expected average CTC from program is between 6 LPA to 7 LPA*
Month 1 & 2
Building your Foundational Skills
Introduction to Excel
Quantitative Basics
Media Management
Marketing Management
eCommerce & Omnichannel Management
SEO in the Age of AI
- Quick Commerce shopping journey breakdown
- Building SEO-optimized website
- Preparing a media spends dashboard
Marketing mix crafting of a new-to-world brand
Month 3 & 4
Building your Functional Skills
Performance Marketing 1
Advanced Excel
Amazon Deep Dive & Flipkart Deep Dive
qComm Deep Dive
Advertising Management
Media Analytics
- Preparing a media plan pitch for an agency
- Root-cause analysis of meta campaign data
- Using AI for media data analysis and insights
Driving sales via eCommerce platforms
Month 5 & 6
Functional Skills Mastery
Performance Marketing 2 (Google Ads)
Media Analytics & Governance
Social Media Marketing
Application of AI in Marketing Context
Data Visualization & Dashboarding
Business Communication
- Build social media content strategy for an FMCG brand
- Designing Whatsapp and Email CRM journeys
- Root-cause analysis of Google campaign data
Running real-world campaign on Google/Meta
Month 7 to 9
Internship
Internship Phase
The internship process is a merit based process for all eligible students
Students get an opportunity to get a paid internship with companies (including our partner companies) through a professionally run placement process.
Convert the Internship into a PPO
Students who excel in their internships may receive offers for full-time positions from the company.
Month 9+
Get Placed
Launch your career as an Analyst
Land roles by converting your internship into an offer
Final Placements Process for all eligible students post Internship. Extended placement support for 6 months post Internship.
Land an Analyst or equivalent role in the industry
Expected average CTC from program is between 6 LPA to 7 LPA*
Program Prospectus
Download the program prospectus for a comprehensive overview of the program, including our unique pedagogy and industry-first teaching approach.
Placement Team
To Get You Job Ready
1
1-1 Mentorship from Day 1
Get paired with an industry mentor who guides you throughout the program.
Weekly check-ins on progress through the program
Identification of ideal career path
2
CV Building & Personal Branding
Build a standout resume and online profile that reflect your skills, strengths, and career goals.
Tailor your CV basis the roles you want
Optimise your LinkedIn profile
3
Interview Preparation
Sharpen your interview skills.
1:1 mock interviews & feedback loops
Role specific preparation with your mentor
4
Internship
Internship for eligible students.
3 month internship with one of our hiring partners
Stipends up to ₹25,000/month
5
Final Placements
All eligible non PPO students get to participate in the placement process.
Multiple interviews with hiring partners
Placement assistance for up to 9 months post program completion
in eCommerce, Media & Marketing
have led functions or businesses at top firms across eCommerce, Media, and Marketing.
Range of Careers
Target Analyst (or Equivalent) Roles in Different Sectors
Business Analyst
A large number of organizations highly depend on data to devise strategies for various functions. This has led to an increase in demand for business analysts across industries.
Collect and analyse business data to draw insights
Work with cross-functional teams to outline requirements and optimize processes
Prepare and present reports to help leaders in decision-making
is Right for My Career?
Speak with an experienced career counsellor from our team to discover the right career path for you and find out if the AMP aligns with your goals and aspirations.
Attend the
Info-Session
Fill the interest form. You will then get an invite for the info-session with our founder. Assess if this is the right program for you in the info-session.
Take the
Aptitude Test
During the session, you will get a link to our aptitude test. It evaluates basic quantitative aptitude, logical reasoning, and data interpretation skills.
Online
Application
If shortlisted, you will receive a link to our online application. Fill in your details and upload your CV or LinkedIn.
Interview
Process
Shortlisted candidates will be required to go through a Program director interview.
Offer of
Acceptance
Selected candidates will be provided with an offer of admission to the program.
in your Analyst career
Schedule a Call with a Counsellor
ADMISSION FEE
TUITION FEE
TOTAL PROGRAM FEE
1. EMI options available
2. Fee mentioned is final fee payable. Fee may be reduced basis scholarship.
3. No additional taxes applicable. This program is GST exempt since Digiaccel is an NSDC approved training partner.
in Industry Relevant Skills
These help you stand out and show recruiters that you are Day 1 job ready.
on eComm & Marketing
through Digiaccel AMP
Modern and Industry-Ready
Designed to make you Day 1 job ready
Learning by Doing
Helps build skills & body of work
Expert Mentors
Learn from mentors who have worked on iconic businesses and brands
Industry-Backed
Founded with leading companies
Structured Pathway to Roles
Learn - Intern - Hire model
Asked Questions
Learn. Intern. Get Placed.
Speak to a learning counsellor from our team to learn more about how
Digiaccel's program can help with your career goals
Speak to a learning counsellor from our team to learn more about how Digiaccel's program can help with your career goals
Building 9A, Gurgaon - Delhi Expressway,
Gurugram, Haryana 122022