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How to Prepare for a Digital Marketing Interview: A Comprehensive Guide

digital marketing

How to Prepare for a Digital Marketing Interview: A Comprehensive Guide

Digital marketing has become one of the most sought-after careers in recent years, and for good reason. This ever-evolving field offers a plethora of opportunities for growth, creativity, and innovation, as well as attractive salaries and the chance to work in a variety of industries, like FMCG, technology and eCommerce

ecommerce jobs at Amazon India

Top eCommerce Jobs at Amazon

In recent years, online shopping has revolutionized the retail industry in India. It is expected that the Indian eCommerce market will reach $170 billion by 2025 (Bain & Co. Report). This has led to an increase in eCommerce job opportunities. There are openings for in-demand eCommerce jobs across companies including Amazon,

d2c brands india

6 promising D2C brands in India

D2C or Direct-to-consumer is a novel business model wherein brands sell their products directly to customers instead of going through distributors or wholesalers. This model is becoming more and more popular in India as more brands look toward eCommerce to reach their consumers. Brands can now connect directly with customers

off campus placement amazon job ecommerce career

How to get an off-campus placement in Amazon India?

Who wouldn’t want to work at Amazon? The eCommerce giant is one of the most valued companies (market cap over ~$ 1 trillion at present) in the world and is well-known among job seekers for offering high-paying jobs, a high-growth work environment, and a chance to work on some of

Introduction to Amazon Ads: How it works and its relevance for your eCommerce business

Introduction to Amazon Ads: How it works and its relevance for your eCommerce business

Amazon is among the leading eCommerce sites in India with more than 200 million active users. For anybody managing a brand or product with the intent to sell online, it is a no-brainer that the products be listed on Amazon so that they can be discovered by millions of eCommerce

Why you should pursue a career in eCommerce

Why you should pursue a career in eCommerce

India is one of the fastest-growing eCommerce markets in the world. A study by Bain reported that it will continue to grow at a CAGR of 30% for the next 5 years. Increasing internet penetration and the third-highest online shopper pool in the world are key drivers for the growth

Inside the D2C brands built by judges from Shark Tank India

Inside the D2C brands built by judges from Shark Tank India

Shark Tank India has become very popular among viewers since it first aired in Dec 2021. The reality television show puts forth a bunch of contestants on a stage where they pitch their business ideas to the judges (sharks) of Shark Tank and ask them for investment. The show was

high paying digital skill jobs

digital marketing

5 high-paying jobs in India that require digital skills

When it comes to finding the right career, many people fall in love with the idea of getting into a high-paying job. But the start of the journey can be very disappointing on that front. Moreover, a high salary is only one of the criteria for a desirable job along

digital marketing and ecommerce course

Selecting the best digital marketing course for eCommerce

The world has gone digital, and that has opened up a host of exciting career opportunities for young graduates! Digital marketing jobs are an in-demand profile for ecommerce and digital companies, which are highly aspirational career destinations. There are several job opportunities for digitally skilled candidates, but without the right

ecommerce future career

Tips to build a successful eCommerce career

It would be an understatement to say that the Indian eCommerce industry is on the rise. In fact, India's eCommerce market is expected to outpace that of other growing economies by the end of this decade. According to a report by the Indian Brand Equity Foundation, eCommerce in the country

Video Commerce: Making video ads shoppable and immersive

Video Commerce: Making video ads shoppable and immersive

The consumption of online videos has exploded in India, according to a study by Bain and Company. Nearly 450 million Indians watch online videos, which amounts to about 60% of the total internet user base. This signifies a further headroom for growth, as evidenced by markets like China, where 90%

performance marketing metrics

digital marketing

Key metrics to measure performance marketing

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker Digital marketing is not easy. Yes, there is a wealth of real-time data for making strategic decisions. But even after accessing data points like impressions, clicks, etc., most campaigns could

digital marketing skills

digital marketing

Digital marketing skills you need to accelerate your career

A career in digital marketing or eCommerce has emerged as one of the most exciting prospects in recent years. It is an evolving industry that has experienced tremendous growth as more and more companies venture into the digital space. As a result, career opportunities in this sector can be very

social commerce

What makes social commerce a promising new business model?

If you have ever gotten enticed to buy something immediately after seeing it on Instagram, you are not the only one. But you might have had to leave the Instagram app to make the purchase on a different app or website. Well, it's now possible to buy products on social

future of ecommerce

eCommerce in the next 5 years: Trends that will define the future of eCommerce in India

Before we jump into what the future would look like in the next 5 years, first let’s have a glance at the current eCommerce ecosystem in India. The state of eCommerce in India No one could have imagined a decade ago that Indian consumers would shop digitally for their

Flipkart paves the way for Web 3.0 in eCommerce

Flipkart paves the way for Web 3.0 in eCommerce

The rise of Web 3.0 is impacting all businesses and industries. It can reimagine the online shopping experience for users and Flipkart is one of the companies leading this change. The company has announced a strategic partnership with the blockchain platform Polygon to explore the application of Web 3.