Digiaccel Blogs - Digiaccel Learning (Page 2)

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ecommerce future career

Tips to build a successful eCommerce career

It would be an understatement to say that the Indian eCommerce industry is on the rise. In fact, India's eCommerce market is expected to outpace that of other growing economies by the end of this decade. According to a report by the Indian Brand Equity Foundation, eCommerce in

Video Commerce: Making video ads shoppable and immersive

Video Commerce: Making video ads shoppable and immersive

The consumption of online videos has exploded in India, according to a study by Bain and Company. Nearly 450 million Indians watch online videos, which amounts to about 60% of the total internet user base. This signifies a further headroom for growth, as evidenced by markets like China, where 90%

performance marketing metrics

digital marketing

Key metrics to measure performance marketing

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker Digital marketing is not easy. Yes, there is a wealth of real-time data for making strategic decisions. But even after accessing data points like impressions, clicks, etc., most

digital marketing skills

digital marketing

Digital marketing skills you need to accelerate your career

A career in digital marketing or eCommerce has emerged as one of the most exciting prospects in recent years. It is an evolving industry that has experienced tremendous growth as more and more companies venture into the digital space. As a result, career opportunities in this sector can be very

social commerce

What makes social commerce a promising new business model?

If you have ever gotten enticed to buy something immediately after seeing it on Instagram, you are not the only one. But you might have had to leave the Instagram app to make the purchase on a different app or website. Well, it's now possible to buy products

future of ecommerce

eCommerce in the next 5 years: Trends that will define the future of eCommerce in India

Before we jump into what the future would look like in the next 5 years, first let’s have a glance at the current eCommerce ecosystem in India. The state of eCommerce in India No one could have imagined a decade ago that Indian consumers would shop digitally for their

Flipkart paves the way for Web 3.0 in eCommerce

Flipkart paves the way for Web 3.0 in eCommerce

The rise of Web 3.0 is impacting all businesses and industries. It can reimagine the online shopping experience for users and Flipkart is one of the companies leading this change. The company has announced a strategic partnership with the blockchain platform Polygon to explore the application of Web 3.