Post Graduate Program
in Applied Marketing
India’s Only Industry Backed Full Time Program in Marketing
Building the marketing and product leaders of tomorrow
Speak to a Counsellor
Sign Up for Info Session
Duration
1 Year (includes 4 month paid internship)
Format
On Campus (Cybercity, Gurgaon)
Start Date
September, 2023
Eligibility
0-5 years work ex
Don't Settle for an
Average Business School
When you can Specialise in Marketing
and join India's Top Companies
from Industry experts
projects that you do
Top Marketing companies
The Marketing MBA
is Outdated
Digital media and eCommerce have changed the world of Marketing.
But the traditional Marketing
MBA has not changed.
Learn Marketing with
India's Best Brands
Marketing is not learnt through books but through real-world experiences.
Learn through real case studies and experiences of mentors from
top companies like Hindustan Unilever Limited, the CEO factory of India.
Build Digital First Marketing Skills through Real-World Application
Skills needed for Marketing in today's digital world have changed.
Build these new-age Marketing skills through this program.
Brand Strategy
Decoding user needs and motivations to design
a new brand or innovation.
Defining brand strategy through clear JTBDs.
Brand Building
Brand building through awareness and equity.
Building Go to Market plan.
Growth Marketing
Planning for growth through acquisitions and
retention.
Focus on product marketing for consumer tech.
Digital Marketing
Cross channel planning for digital including social, search, video and eCommerce.
Media Analytics for planning and optimization.
Social Media Marketing
Planning for social channels like Facebook, Instagram etc.
New age channels like influencer marketing and social commerce.
Content Design
Communication architecture to take the brand to the users.
Designing content and creatives for different channels.
Meet your mentors
A curriculum completely designed and delivered by mentors from
India’s top consumer and product marketing companies
Aalekh Tripathi
ex Marketing Manager
Prakriti Sharma
Strategy Principal
Saurabh Moondhra
Marketing Manager
Manuj Mukheeja
Manager, Business Strategy
Sriram G
Strategy Head
Bhaumik Vyas
ex Media Director
Karan Bhagi
ex Marketing Director
Pankaj Yadav
Senior Category Manager
Aalekh Tripathi
ex Marketing Manager
Prakriti Sharma
Strategy Principal
Saurabh Moondhra
Marketing Manager
Manuj Mukheeja
Manager, Business Strategy
Learn by Doing
Marketing is not learnt through lectures but
through application.
Learn skills and build a body of work by working on live projects on real brands.
D2C Brand to
VC Investors
Learn Tools Like
Ideas for a
Healthy Foods Brand
Learn Tools Like
Content Strategy for a
Naturals Beauty Brand
Learn Tools Like
for a Consumer Technology Business
Learn Tools Like
Campaign for an
Education Company
Learn Tools Like
Life Time Value for a
Pet Care company
Learn Tools Like
Launch your Marketing Career
with India's Top Companies
India’s top Marketing companies are hiring from Digiaccel.
Get an opportunity to intern and join these dream companies.
INTERNSHIP
A 4 month marketing internship with
top companies to work on
real brands & businesses
FULL TIME OPPORTUNITY
You can convert your internship
to a full time role through your
work
EXCLUSIVE PLACEMENT PROCESS
India's top companies are looking to
hire from Digiaccel Learning
A New-Age Campus with
A New-Age Learning System
Learn in NCR's Corporate Hub
NOT College
Study in a corporate environment in the vicinity of your future employers.
Campus location enables high level of industry-student interactions through live sessions and events.
Learn from Industry Experts
NOT College Professors
100% of Digiaccel's curriculum is designed and
mentored by industry professionals.
Learn from the lived experience of experts across
India's top companies.
Learn by Doing
NOT Lectures
Cohort based learning with other industry professionals.
Learn through shared experiences.
Showcase your Work
Get constant industry interaction and mentorship.
Present your work to a jury of CMOs, Ad gurus, D2C founders and Venture Capitalists.
Build your Hiring Profile
Stand out from other applicants through
your body of work and skills
Curriculum
Refresher on legacy marketing frameworks.- Marketing in a digital first world.
- What stays constant vs what changes.
- User research and defining a problem.
- Identifying and designing innovation.
- Application through digital tools.
- Mapping user journeys.
- Identifying interventions and JTBDs.
- Omnichannel shopping journeys.
- Understand levers of growth.
- Building a growth stack.
- Defining User Personas and Behaviours.
- Acquisition and Retention channels.
- Defining experiments.
- Scaling for growth.
- Defining content tasks.
- Building strategy and content system.
- Understanding channels in detail.
- Best practices for content design.
- Influencer Marketing and Retailer Media.
- Product Marketing funnels and tasks.
- Retention Marketing deep dive.
- Metrics that matter.
- Making marketing decisions with data.
- Digital data signals and tools.
- Understanding cost and revenue levers.
- Planning for topline and bottomline outcomes.
- Solve a real world brand problem.
- Present to an elite panel.
Our
Admission Process
Scholarships for
Selected Students
Digiaccel Learning wants to enable the best students to have the opportunity to join the program.
Scholarships upto 50% will be offered to select students after the interview round.
Apply Now
Program Summary
Digiaccel x HUL- PGP
in Applied Marketing
- Specialized and expert alternative to MBA in Marketing.
- Learn digital first marketing from Industry experts.
- Internships with India’s top Marketing companies.
- Exclusive placement process.
Duration
1 Year
Start Date
September 2023
Fees
₹N/A
Program Summary
Digiaccel x HUL- PGP
in Applied Marketing
- Specialized and expert alternative to MBA in Marketing.
- Learn digital first marketing from Industry experts.
- Internships with India’s top Marketing companies.
- Exclusive placement process.
Duration
1 Year
Start Date
September 2023
Fees
₹N/A
Want to know more
about
the Program?
Speak to a Digiaccel Program expert to
assess if the program
is right for your learning needs.