company Logo

Post Graduate Program
in Applied Marketing

India’s Only Industry Backed Program
of its Kind
duration

1 Year

Full Time

 
course type

On Campus

Cybercity, Gurugram

 
start

Program Starts

September 2023

 
deadline

Round 1 Deadline

Admission Closed

Don't Settle for an
Average Business School

When you can Specialise in Marketing
and join India's Top Companies

01
Learn digital first marketing
from industry experts
02
Build a body of work through
projects that you do
03
Internships with India's
top marketing companies
04
Exclusive placement process

Top Marketing Companies
back Digiaccel Learning

best in the industry

Industry Leaders
want to Hire
from Digiaccel.
Learn Why

Ghazal Alagh mamaearth

Ghazal Alagh

Founder

mamaearth logo
Roles like performance & growth marketing are specialized roles & the skills needed to pick these are not currently being taught in a traditional MBA. There exists a strong supply & demand gap which the course from Digiaccel caters to. We are eagerly looking forward to hire fresh talent form Digiaccel.
Anandi Shankar hul

Anandi Shankar

Business HR Leader

hul logo
What has changed in the last 2-3 years is the way consumers experience brands. Marketers that understand growth is where we want to put our money. This is one of the reasons we are partnering with expert organizations like Digiaccel. Hence, we look forward to hiring students from Digiaccel at HUL.
Chirag Galundia wavemaker

Chirag Galundia

National Director

wavemaker logo
Today, the talent in the industry understands mainly two publishers Meta (Facebook) or Google. However, the role of retail media (ads on amazon, flipkart, etc) has grown rapidly in the past 3-5 years. The current MBA curriculum does not touch upon retail media which is far from the reality.
Meghna Menon hul

Meghna Menon

HR Business Partner

hul digiaccel logo
Digital and eCommerce have changed marketing but talent has not kept pace with the change. It becomes a task to upskill the talent that does not come with specialised skills. We have partnered with Digiaccel to build the marketing talents of the future. I look forward to seeing some of you here working in roles at HUL.

Join our 2,800+ Alumni
of Industry Professionals

Our alumni from across programmes work at India’s top startups and corporates.​

  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  Vini
  Johnson and Johnson
  Sanfe
  Publicis Media
  Super Tails
  The Whole Truth
  Wella Logo
  Vini
  Johnson and Johnson
  Sanfe
  Publicis Media
  Super Tails
  The Whole Truth
  Wella Logo
  Vini
  Johnson and Johnson
  Sanfe
  Publicis Media
  Super Tails
  The Whole Truth
  Wella Logo

Hear from Digiaccel's Alumni

Understand how Digiaccel programs helped professionals in their career journey

Digiaccel Alumni Srishti Khilnani

Srishti Khilnani

Senior Manager

Digiaccel Alumni works in bain and company
The curriculum helped in developing an in-depth understanding of driving growth and profitability in eCommerce businesses. The simulations were very effective for practicing decision making in real-life situations. The mentors did a fantastic job in solving doubts and bringing in their industry expertise.
quotes
Digiaccel Alumni Shweta Vats

Shweta Vats

Regional Key Account Head

Digiaccel Alumni works in Johnsan&Johnsan
Digiaccel has helped me gain future ready skills and enhance my existing skills. The sessions are taken by industry experts who share their years of experience. I have become inquisitive about the world of ecommerce and have started looking at things online with a different lens thanks to Digiaccel.
quotes
Digiaccel Alumni Mahendra Raju

Mahendra Raju

Management Trainee

Digiaccel Alumni works in HUL
I used to find it tedious to wade through a sea of content on the digital ecosystem. Digiaccel helped address this by providing a structure to my ecommerce understanding. I think the course has been the best investment of my time - it's easy to see how Digiaccel will help in my career as a budding manager.
quotes
Digiaccel Alumni Sumant Bhattacharya

Sumant Bhattacharya

National Head,
Communication Planning

Digiaccel Alumni works in groupm
Digiaccel's course helped me understand the eCommerce channel as a critical business and growth driver within today's ecosystem. The mentors come with solid hands-on knowledge and the simulations were great in driving the practicality of the concepts. Not many courses are available in this area and Digiaccel is one of the best!
quotes
Digiaccel Alumni Kapil Jain

Kapil Jain

Director, eCommerce

Digiaccel Alumni works in bombay shaving
Digiaccel helped me connect dots of the changing eCommerce business and pick up frameworks from different areas. It particularly helped me understand retailer priorities, which has helped me negotiate better. I strongly recommend eCommerce professionals to join this track to get a thorough understanding of vital aspects of ecommerce businesses.
quotes

Placement Process

India’s top marketing and consumer tech companies hire from Digiaccel.

professional development

100+ Hours of Personalized Career Prep

Get 1:1 mentoring from industry experts. Build your profile, body of work and interview skills to crack your dream job.

guaranteed internship

Guaranteed 3 Month internship*

Intern with top brands and tech companies in roles like Brand Management, Product Management, Growth Marketing, Performance Marketing and Strategy.

professional development

Finals Placement Processs

Convert your Internship to a full time offer. You will also participate in the exclusive placement process for Digiaccel students with our hiring partners.

Program Structure

The program is designed to give you education through industry exposure, live projects and hands on experience.

academic terms

4 Terms | 8 Weeks Each

Each 8 week term will have 6 core courses in Marketing, Leadership, Strategy & Product. Courses are designed and taught by an industry mentor from that practice.
hackathon icon

Expert Sprints

Leading experts take 4 or 8 hour workshops on in-demand skills. Students will get to interact and discuss their work with the experts.
Sprints icon

Live Projects & Hackathons

Solve real problems for brands and consumer tech companies. Present your solutions to business leaders and get noticed.
personality icon

Learn - Build - Show

Build a new business solution every term. This experience and body of work helps you stand out and get hired.
4 Terms 8 Weeks Each

4 Terms | 8 Weeks Each

Each 8 week term will have 6 core courses in Marketing, Leadership, Strategy & Product. Courses are designed and taught by an industry mentor from that practice.
hackathon icon

Expert Sprints

Leading experts take 4 or 8 hour workshops on in-demand skills. Students will get to interact and discuss their work with the experts.
Sprints icon

Live Projects & Hackathons

Solve real problems for brands and consumer tech companies. Present your solutions to business leaders and get noticed.
personality icon

Learn - Build - Show

Build a new business solution every term. This experience and body of work helps you stand out and get hired.

Curriculum

The program curriculum rests on 3 pillars. Terms, sprints and career prep. Each of these are individually designed to help you level up on key marketing, business & professional skills.

 

4 Terms of Learning

Term 1

Core Courses

  • tick
    Marketing Management
  • tick
    Advertising Management
  • tick
    Media Basics
  • tick
    Go to Market
  • tick
    Business Finance
  • tick
    Business Communication

Real World Project

core course

Build a D2C Brand

Core Courses

  • tick
    Brand Building
  • tick
    Digital Advertising
  • tick
    Media Planning
  • tick
    eCommerce & D2C
  • tick
    Product Management
  • tick
    Digital Business Models

Real World Project

core course

Pitch your own Business Plan

Core Courses

  • tick
    Business Innovation
  • tick
    Content Marketing
  • tick
    Advanced Media Planning
  • tick
    Growth Marketing
  • tick
    Product Design
  • tick
    Category Management

Real World Project

core course

Build a content engine for a digital first brand

Core Courses

  • tick
    Brand Strategy
  • tick
    Retention Marketing
  • tick
    Digital Business Operations
  • tick
    B2B Marketing
  • tick
    Product Marketing
  • tick
    Leadership in Business

Real World Project

core course

Design and launch a product MVP

 

20+ Sprints

Sprints are 4-8 hours bootcamps on key domains conducted in association with leaders from top companies who specialise in those domains.

category management

Category Management in Retail

Mentor From

amazon
negotiation

Negotiations in Business

Mentor From

meesho
Solving Consulting Cases

Solving Consulting Cases

Mentor From

bain and company
category creation

Category Creation for Brands

Mentor From

hul
content platform

Building a Content Platform

Mentor From

whole the truth
Ventures Captital

Venture Capital Investment Choices

Mentor From

whiteboard
 

Prepare to be a Business Leader

Build future skills that will help you lead brands, products and teams. These tracks run parallel through the duration of the program.

advance analytics

Data Driven Decision Making

Master solving business problems with data. Learn tools like MS Excel, Power BI, Tableau and SQL.

leadership bootcamp

Leadership Coaching

Get mentored by leadership coaches on leading teams, collaborating and being your best professional self.

mentorship analytics

1:1 Career Mentoring

Chart our your career path with an industry mentor. Build your profile and prepare to land your dream role.

Download Prospectus

Learn more about the program's curriculum, pedagogy, mentors, and how
an industry-backed approach is at the core of our program.

Meet Your Mentors

Learn the latest techniques and strategies used by top companies from the one's that have been there done that

Aalekh Tripathi

Aalekh Tripathi

Ex Marketing Manager

love beauty and planed
Atul Mehta

Atul Mehta

Cheif Operating Officer

shiprocket logo
Shweta Doharey

Shweta Doharey

Ex Business Dev. Head

flipkart logo
Sriram G

Sriram G

Strategy Head

The Whole Truth
Prakrit Sharma

Prakriti Sharma

Strategy Principal

accenture
Karan Bhagi

Karan Bhagi

Ex Marketing Director

surfexcel
Pearl Shah

Pearl Shah

Vice President Marketing

Nykaa
Bhaumik Vyas

Bhaumik Vyas

Ex Media Director

groupm logo
Manuj Mukheeja

Manuj Mukheeja

Business Strategy

merkle
Avik Bhandari

Avik Bhandari

VP of Sales

plum logo
Anshu Prasher

Anshu Prasher

Partner

whiteboard capital logo
Saurabh Moondhra

Saurabh Moondhra

Marketing Manager

Horlicks Logo
Varun Khana

Varun Khana

Key Account Manager

hul logo
Pankaj Yadav

Pankaj Yadav

Senior Category Manager

cloudtail logo
Mehul Thakkar

Mehul Thakkar

CA, Founder

awsome analytics
Aalekh Tripathi

Aalekh Tripathi

Ex Marketing Manager

love beauty and planed
Atul Mehta

Atul Mehta

Cheif Operating Officer

shiprocket logo
Shweta Doharey

Shweta Doharey

Ex Business Dev. Head

flipkart logo
Sriram G

Sriram G

Strategy Head

The Whole Truth
Prakrit Sharma

Prakriti Sharma

Strategy Principal

accenture
Karan Bhagi

Karan Bhagi

Ex Marketing Director

surfexcel
Pearl Shah

Pearl Shah

Vice President Marketing

Nykaa
Bhaumik Vyas

Bhaumik Vyas

Ex Media Director

groupm logo
Manuj Mukheeja

Manuj Mukheeja

Business Strategy

merkle
Avik Bhandari

Avik Bhandari

VP of Sales

plum logo
Anshu Prasher

Anshu Prasher

Partner

whiteboard capital logo
Saurabh Moondhra

Saurabh Moondhra

Marketing Manager

Horlicks Logo
Varun Khana

Varun Khana

Key Account Manager

hul logo
Pankaj Yadav

Pankaj Yadav

Senior Category Manager

cloudtail logo
Mehul Thakkar

Mehul Thakkar

CA, Founder

awsome analytics

Avail Scholarships Upto 70% of Program Fee

Scholarships options available for deserving students. Apply now to learn more

Program Fees

₹N/A  (incl. taxes )

Scholarship Options Upto 70% of Program Fee

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Standout Performance Scholarship

Awarded to best performers in the entrance test and personal interview round for Digiaccel.

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Entrepreneurial Spirit Scholarship

Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company

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Women Leadership Scholarship

Awarded to women who showcase the potential of holding leadership positions in the future

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Marketing Professional Scholarship

Awarded to individuals with experience in content, performance marketing, brand management and related fields

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Means based Scholarship

Awarded to individuals with household income below 8 lakhs per annum

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Sports Achievement Scholarship

Awarded to individuals who have competed in and excelled at professional sports at state or national level

icon

Standout Performance Scholarship

Awarded to best performers in the entrance test and personal interview round for Digiaccel.

icon

Entrepreneurial Spirit Scholarship

Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company

icon

Women Leadership Scholarship

Awarded to women who showcase the potential of holding leadership positions in the future

icon

Marketing Professional Scholarship

Awarded to individuals with experience in content, performance marketing, brand management and related fields

icon

Means based Scholarship

Awarded to individuals with household income below 8 lakhs per annum

icon

Sports Achievement Scholarship

Awarded to individuals who have competed in and excelled at professional sports at state or national level

Admission Process

 Admission ProcessPGP Application Process

Want to know more about
the Program?

Speak to a Digiaccel Program expert to assess if the
program
is right for your learning needs.

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Frequently Asked
Questions