1 Year Specialist Business Education in
Brand, Marketing and Product Management
India’s Only Industry Backed
PGP Post Graduate Program of its Kind
1 Year
Full Time
On Campus
Gurugram
Program Starts
Jul'24
Round 1 Deadline
Admission Closed
Trusted by Experts
India’s leading organizations use Digiaccel’s eCommerce and Marketing education for their employees.
Digiaccel is a
Knowledge Partner to
Amazon & HUL
Proven Track Record of Outcomes
Digiaccel’s education has helped leading professionals accelerate their careers and crack top jobs.
75 Lakhs
Highest CTC post Digiaccel Program
3,000+
Alumni across programs
50+
Cohorts across eComm & Marketing
30+
Partner Companies
Digiaccel PGP
vs Traditional MBA
The PGP in Applied Marketing is a new-age industry backed version of an MBA in marketing.
Curriculum
Pedagogylearning
Instructors
Mentorship
AssignmentsA Curriculum
Designed & Delivered
by Industry Experts
The program curriculum rests on 3 pillars. Terms, sprints and career prep. Each of these are individually designed to help you level up on key marketing, business & professional skills.
4 Academic Terms
Marketing Management
- Understanding legacy marketing frameworks
- Mix creation for digital first businesses
- Positioning for digital first brands
Advertising Management
- Decoding consumer buying process
- Writing consumer insights and briefs
- Defining messaging and tone of voice
Media Basics
- Introduction to media planning & buying
- Optimising mix for campaign success
- Analyse media platforms & grasp key trends
Go to Market
- Identifying target markets
- Building physical reach for consumer brands
- Distribution channel management
Business Finance
- Interpret financial statements
- Utilize forecasting for strategic insights
- Develop financial plans for organisations
Business Communication
- Effective written communication
- Dynamic presentation techniques
- Interpersonal communication
Term Project
Build a D2C Brand
Apply key principles from the first term to bring your unique D2C brand to life. From conceptualization to market entry, develop a comprehensive strategy covering product offerings, digital marketing, and customer engagement.
Brand Building
- Brand strategy development
- Crafting a brand identity
- Effective brand engagement techniques
Digital Advertising
- Launching & optimising campaigns
- Budget allocation across channels
- Tracking & optimising ROAS & ROI
Media Planning
- Optimizing reach & frequency basis target audience
- Defining metrics to assess performance
- Adjusting plans basis real-time insights
eCommerce & D2C
- Building an eCommerce / D2C business
- Digital business operations and planning
- Optimising UX for conversions
Product Management
- Product lifecycle understanding
- Market research essentials
- Importance of cross-functional collaboration
Digital Business Models
- Evaluation of online revenue streams
- Benefits of networks effects & scalability
- Implement adaptive strategies for success
Term Project
Pitch your own Business Plan
Craft and deliver a business plan encompassing your business model, market potential and forecasting to VCs. Hone your communication skills as you aim to secure investor interest and support for your entrepreneurial vision.
Business Innovation
- Apply design thinking to problem solving
- Leverage emerging technologies strategically
- Iterate and adapt to evolving market needs
Content Marketing
- Craft a comprehensive content strategy
- Create brand stories that resonate
- Data driven content optimisation
Media Planning 2
- Advanced audience targeting
- Tailoring communication to specific geographies
- Experimenting with innovative media channels
Growth Marketing
- Build growth stacks
- Defining growth tasks and experiments
- Maximising customer life-time value
Product Design
- Prioritisation of user needs in the design process
- Developing prototypes for testing
- Ensure alignment of form and purpose
Category Management
- Digital merchandising strategies
- Dynamic pricing & promotions
- Analysing user data for product recommendations
Term Project
Build a content engine for a digital first brand
Build a robust content engine, ensuring the digital-first brand establishes a strong online presence, engages the target audience effectively, and achieves measurable success in the digital landscape.
Brand Strategy
- Developing USPs and brand differentiation
- Consistency in communication
- Aligning internal and external cultures
Retention Marketing
- Define metrics for measuring customer retention and loyalty
- Define activation moments and remove points of friction
- Create feedback loops for optimisation
Digital Business Operation
- Predictive analysis implementation
- Supply chain digitization
- Integration of 3rd party technologies for operational excellence
B2B Marketing
- B2B marketing channels & stakeholder identification
- Lead generation & nurturing
- Account-based marketing strategies
Product Marketing
- Differentiation vs Distinctiveness
- Establishing product market fit
- Sales & customer success enablement
Leadership in Business
- Align leadership practices with long-term organizational goals.
- Balancing data driven decision making with intuition
- Building high performance teams
Term Project
Design and launch a product MVP
Get hands-on experience involves crafting a strategic blueprint for the product, encompassing market research, user feedback, and competitive analysis.
Intern with our Partner Companies
- 3 Month Internship experience in roles like Brand Management, Product Management, Growth Marketing, Sales and Strategy
Final Placements
- Many students will convert their Internship to full time offers
- All eligible students can participate in final placement process with hiring partners
Hiring Partners
Our hiring partners include some of India’s top companies across FMCG, Consumer Tech, eCommerce, Product and Media
20+ Sprints
Sprints are 4-8 hours bootcamps on key domains conducted in association with leaders from top companies who specialise in those domains.
Category Management in Retail
Mentor From
Negotiations in Business
Mentor From
Solving Consulting Cases
Mentor From
Category Creation for Brands
Mentor From
Building a Content Platform
Mentor From
Venture Capital Investment Choices
Mentor From
and many more...
Prepare to be a Business Leader
Build future skills that will help you lead brands, products and teams. These tracks run parallel through the duration of the program.
Study in a Business Environment
With a campus located in a corporate hub, experience hands on learning that merges theory with practice. Understand business through the lens of practitioners through daily interactions with experts.
Business Analytics
Solving business problems with data is a core skill. Learn tools like MS Excel, Power BI and Tableau and their application to real world problems.
Personal Brand Building
Craft a unique personal brand through your work and social presence. Build skills in communication and networking to stand out in the competitive talent landscape.
1:1 Mentorship & Career Prep
Chart your career path with a dedicated industry mentor who helps you with first hand insights and direction. Build your profile and prepare to land your dream role.
Business Analytics
Solving business problems with data is a core skill. Learn tools like MS Excel, Power BI and Tableau and their application to real world problems.
Study in a Business Environment
With a campus located in a corporate hub, experience hands on learning that merges theory with practice. Understand business through the lens of practitioners through daily interactions with experts.
Personal Brand Building
Craft a unique personal brand through your work and social presence. Build skills in communication and networking to stand out in the competitive talent landscape.
1:1 Mentorship & Career Prep
Chart your career path with a dedicated industry mentor who helps you with first hand insights and direction. Build your profile and prepare to land your dream role.
Batch of 23-24
The PGP24 batch is a diverse cohort across experience levels and domains. The diversity brings a perspective and energy to the learning experience.
Hear from the Batch of '24
“The peer set at Digiaccel is very diverse and competitive. This pushes you to do better everyday. If you are someone who looks at the world from the lense of marketeer then Digiaccel is the best place to start your career with.”
“This has been the most eye opening experience of my life. The mentors are unlike my previous teachers. They bring break down concepts to an elementary level and probe you discover more. This helps you not only learn the concept but also apply it.”
”People who teach us are industry experts who have been there done that. They give us perspective from the experience of having built and scaled brannds. Every term we work a capstone project which allows us to solve a real world problem.”
”I wanted to switch my career from finance to marketing which is when I came across Digiaccel's PGP in Applied Marketing. I decided to apply for the program because I felt that the program had a perfect blend of academia and industry.”
Download Prospectus
Get a detailed understanding of the program and curriculum.
Learn Why the Industry Backs Us
India’s leading marketing companies have partnered with Digiaccel to create the marketing leaders of tomorrow.
Ghazal Alagh
“Roles like performance & growth marketing are specialized roles & the skills needed to pick these are not currently being taught in a traditional MBA. A lot of on the job upskilling is required for people getting into these roles. There exists a strong supply & demand gap which the course from Digiaccel caters to. We are eagerly looking forward to hire fresh talent form Digiaccel”
Anandi Shankar
Head of HR
Chirag Galundia
National Director
Varun Gupta
Chief Growth Officer
Meet your Mentors
Learn the latest techniques and strategies used by top companies from the one’s that have been there done that.
Aalekh Tripathi
Ex Marketing Manager
Ankur Devpura
Ex. Head of eCommerce
Atul Mehta
Cheif Operating Officer
Pearl Shah
Vice President Marketing
Prakriti Sharma
Strategy Principal
Avik Bhandari
VP of Sales
Anshu Prasher
Partner
Mohona Dey
Senior Manager
Dhairya Gangwani
Linkedin Creator
Bhaumik Vyas
Ex Media Director
Karan Bhagi
Ex Marketing Director
Sriram G
Strategy Head
Varun Khana
Key Account Manager
Kanika Singhania
Marketing Head at Maggi
Pankaj Yadav
Senior Category Manager
Jaya Shukla
Ex Head Comp. & Benefits
Sanjog Dash
Head of eComm
Aviral Johri
IT Performance Lead
Sarjana Singh
Assistant Vice President
Mehul Thakkar
CA, Founder
Harshit Bisht
Quantitative Researcher
Aditya Gokhale
Sr. Brand Manager
Shweta Doharey
Ex Business Dev. Head
Apoorv Srivastava
GM - Marketing
Aalekh Tripathi
Ex. Marketing Manager
Prakriti Sharma
Strategy Principal
Ankur Devpura
Ex. Head of eCommerce
Avik Bhandari
Ex. Senior Director
Atul Mehta
Cheif Operating Officer
Anshu Prasher
Partner
Pearl Shah
Vice President Marketing
Mohona Dey
Senior Manager
Dhairya Gangwani
Linkedin Creator
Varun Khana
Key Account Manager
Bhaumik Vyas
Ex Media Director
Kanika Singhania
Marketing Head at Maggi
Karan Bhagi
Ex Marketing Director
Pankaj Yadav
Senior Category Manager
Sriram G
Strategy Head
Jaya Shukla
Ex Head Comp. & Benefits
Sanjog Dash
Head of eComm
Harshit Bisht
Quantitative Researcher
Aviral Johri
IT Performance Lead
Aditya Gokhale
Sr. Brand Manager
Sarjana Singh
Assistant Vice President
Shweta Doharey
Ex Business Dev. Head
Mehul Thakkar
CA, Founder
Apoorv Srivastava
GM - Marketing
Admission Process
The intake for the PGP program for the batch of 2025 is limited to 60 seats.
Speak to a Counsellor
Know More about the Applied Marketing PGP by speaking to a counsellor.
Application Form
Fill in the application form to help us know you better. The form will be used for shortlisting for future rounds.
Interview Round
Interaction with the program directors and mentors to assess fitment. Selected candidates will be offered admission to the program.
Secure your Admission
Selected candidates can secure their admission with the payment of the admission fee. Please refer to the fee schedule.
Admission Criteria & Eligibility
Digiaccel follows a holistic approach for selection into the Applied Marketing PGP.
We believe that scores (CAT/ GMAT/ other exams) assess only a small part of the candidate’s potential. Our process focusses equally on the candidate’s profile and multiple interactions to assess fitment for the program.
Eligibility Criteria
Program Fees
Scholarships options available for deserving students. Apply now to learn more.
Fees Break-Up
Admission Fee
(To secure your seat in the cohort)
₹50,000
Tuition Fee
(Payable in two tranches before and during the program)
₹10,74,400
Total Program Fees
(Total fee for the program includes GST)
₹11,24,400
Admission Deadline
Early Access
(₹1,00,000 waived off from tuition fee)
21 Feb’24
Round 1 Deadline
21 Mar’24
Round 2 Deadline
30 Apr’24
Round 3 Deadline
31 May’24
Avail Scholarships Upto
30% for Eligible Students
Our scholarships are designed to provide financial support to students and professionals who bring a set of skills or experience to the program.
Standout Performance Scholarship
Awarded to best performers in the entrance test and personal interview round for Digiaccel.
Entrepreneurial Spirit Scholarship
Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company.
Women Leadership Scholarship
Awarded to women who showcase the potential of holding leadership positions in the future.
Marketing Professional Scholarship
Awarded to individuals with experience in content, performance marketing, brand management and related fields.
Sports Achievement Scholarship
Awarded to individuals who have competed in and excelled at professional sports at state or national level.
Means based Scholarship
Awarded to individuals with household income below 8 lakhs per annum.
Standout Performance Scholarship
Awarded to best performers in the entrance test and personal interview round for Digiaccel.
Entrepreneurial Spirit Scholarship
Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company.
Women Leadership Scholarship
Awarded to women who showcase the potential of holding leadership positions in the future.
Marketing Professional Scholarship
Awarded to individuals with experience in content, performance marketing, brand management and related fields.
Sports Achievement Scholarship
Awarded to individuals who have competed in and excelled at professional sports at state or national level.
Means based Scholarship
Awarded to individuals with household income below 8 lakhs per annum.
Financing Options
Our admission team can help you with various financing options incl. credit card EMIs and short term loans (upto 1 year) which are facilitated by our partners.
Want to know more
about
the Program?
Speak to a Digiaccel Program expert to
assess if the
program
is right for your learning needs.