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Post Graduate Program
in Applied Marketing

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India’s Only Industry Backed Full Time Program in Marketing

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Building the marketing and product leaders of tomorrow

Speak to a Counsellor

Sign Up for Info Session

Duration

1 Year (includes 4 month paid internship)

Format

On Campus (Cybercity, Gurgaon)

Start Date

September, 2023

Eligibility

0-5 years work ex

Don't Settle for an
Average Business School

When you can Specialise in Marketing
and join India's Top Companies

01
Learn digital first marketing
from Industry experts
02
Build a body of work through
projects that you do
03
Internships with India's
Top Marketing companies
04
Exclusive placement process

The Marketing MBA
is Outdated

Digital media and eCommerce have changed the world of Marketing.
But the traditional Marketing
MBA has not changed.

Learn Marketing with
India's Best Brands

Marketing is not learnt through books but through real-world experiences.
Learn through real case studies and experiences of mentors from
top companies like Hindustan Unilever Limited, the CEO factory of India.

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Build Digital First Marketing Skills through Real-World Application

Skills needed for Marketing in today's digital world have changed.
Build these new-age Marketing skills through this program.

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Brand Strategy

Decoding user needs and motivations to design
a new brand or innovation.

Defining brand strategy through clear JTBDs.

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Brand Building

Brand building through awareness and equity.

Building Go to Market plan.

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Growth Marketing

Planning for growth through acquisitions and
retention.

Focus on product marketing for consumer tech.

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Digital Marketing

Cross channel planning for digital including social, search, video and eCommerce.

Media Analytics for planning and optimization.

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Social Media Marketing

Planning for social channels like Facebook, Instagram etc.

New age channels like influencer marketing and social commerce.

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Content Design

Communication architecture to take the brand to the users.

Designing content and creatives for different channels.

Meet your mentors

A curriculum completely designed and delivered by mentors from
India’s top consumer and product marketing companies

mentor

Aalekh Tripathi

ex Marketing Manager

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mentor

Prakriti Sharma

Strategy Principal

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mentor

Saurabh Moondhra

Marketing Manager

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mentor

Manuj Mukheeja

Manager, Business Strategy

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mentor

Sriram G

Strategy Head

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mentor

Bhaumik Vyas

ex Media Director

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mentor

Karan Bhagi

ex Marketing Director

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mentor

Pankaj Yadav

Senior Category Manager

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mentor

Aalekh Tripathi

ex Marketing Manager

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mentor

Prakriti Sharma

Strategy Principal

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mentor

Saurabh Moondhra

Marketing Manager

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mentor

Manuj Mukheeja

Manager, Business Strategy

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Learn by Doing

Marketing is not learnt through lectures but
through application.
Learn skills and build a body of work by working on live projects on real brands.

01
Build and Pitch your
D2C Brand to
VC Investors

Learn Tools Like

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02
Identify Innovation
Ideas for a
Healthy Foods Brand

Learn Tools Like

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03
Design a
Content Strategy for a
Naturals Beauty Brand

Learn Tools Like

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04
Build a Retention Plan
for a Consumer Technology Business

Learn Tools Like

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05
Execute a Social Media
Campaign for an
Education Company

Learn Tools Like

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06
Improve
Life Time Value for a
Pet Care company

Learn Tools Like

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Launch your Marketing Career
with India's Top Companies

India’s top Marketing companies are hiring from Digiaccel.
Get an opportunity to intern and join these dream companies.

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INTERNSHIP

A 4 month marketing internship with
top companies to work on
real brands & businesses

FULL TIME OPPORTUNITY

You can convert your internship
to a full time role through your
work

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EXCLUSIVE PLACEMENT PROCESS

India's top companies are looking to
hire from Digiaccel Learning

A New-Age Campus with
A New-Age Learning System

Learn in NCR's Corporate Hub

NOT College

Study in a corporate environment in the vicinity of your future employers.

Campus location enables high level of industry-student interactions through live sessions and events.

Learn from Industry Experts

NOT College Professors

100% of Digiaccel's curriculum is designed and
mentored by industry professionals.

Learn from the lived experience of experts across
India's top companies.

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Learn by Doing

NOT Lectures

Cohort based learning with other industry professionals.

Learn through shared experiences.

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Showcase your Work

Get constant industry interaction and mentorship.

Present your work to a jury of CMOs, Ad gurus, D2C founders and Venture Capitalists.

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Build your Hiring Profile

Stand out from other applicants through
your body of work and skills

Curriculum

Traditional vs New Age Marketing
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    Refresher on legacy marketing frameworks.
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    Marketing in a digital first world.
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    What stays constant vs what changes.
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    User research and defining a problem.
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    Identifying and designing innovation.
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    Application through digital tools.
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    Mapping user journeys.
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    Identifying interventions and JTBDs.
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    Omnichannel shopping journeys.
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    Understand levers of growth.
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    Building a growth stack.
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    Defining User Personas and Behaviours.
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    Acquisition and Retention channels.
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    Defining experiments.
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    Scaling for growth.
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    Defining content tasks.
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    Building strategy and content system.
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    Understanding channels in detail.
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    Best practices for content design.
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    Influencer Marketing and Retailer Media.
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    Product Marketing funnels and tasks.
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    Retention Marketing deep dive.
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    Metrics that matter.
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    Making marketing decisions with data.
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    Digital data signals and tools.
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    Understanding cost and revenue levers.
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    Planning for topline and bottomline outcomes.
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    Solve a real world brand problem.
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    Present to an elite panel.

Our
Admission Process

Application ProcessApplication Process

Scholarships for
Selected Students

Digiaccel Learning wants to enable the best students to have the opportunity to join the program.
Scholarships upto 50% will be offered to select students after the interview round.

Apply Now

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Program Summary

Digiaccel x HUL- PGP
in Applied Marketing

  • Specialized and expert alternative to MBA in Marketing.
  • Learn digital first marketing from Industry experts.
  • Internships with India’s top Marketing companies.
  • Exclusive placement process.

Duration

1 Year 

Start Date

September 2023

Fees

₹N/A

Program Summary

3+ years Work Experience

Digiaccel x HUL- PGP
in Applied Marketing

  • Specialized and expert alternative to MBA in Marketing.
  • Learn digital first marketing from Industry experts.
  • Internships with India’s top Marketing companies.
  • Exclusive placement process.

Duration

1 Year 

Start Date

September 2023

Fees

₹N/A

Want to know more about
the Program?

Speak to a Digiaccel Program expert to assess if the program
is right for your learning needs.

Select Role

Frequently Asked
Questions