Post Graduate Program
in Applied Marketing

India’s Only Industry Backed Program
of its Kind

1 Year

Full Time

On Campus

Cybercity, Gurugram

Program Starts

September 2023

Round 1 Deadline

Admission Closed

Don't Settle for an
Average Business School

When you can Specialise in Marketing
and join India's Top Companies

Learn digital first marketing
from industry experts

Build a body of work through
projects that you do

Internships with India's
top marketing companies

Exclusive placement process

Top Marketing Companies
back Digiaccel Learning

Industry Leaders
want to Hire
from Digiaccel.
Learn Why

Ghazal Alagh

Founder

Roles like performance & growth marketing are specialized roles & the skills needed to pick these are not currently being taught in a traditional MBA. There exists a strong supply & demand gap which the course from Digiaccel caters to. We are eagerly looking forward to hire fresh talent form Digiaccel.

Anandi Shankar

Business HR Leader

What has changed in the last 2-3 years is the way consumers experience brands. Marketers that understand growth is where we want to put our money. This is one of the reasons we are partnering with expert organizations like Digiaccel. Hence, we look forward to hiring students from Digiaccel at HUL.

Chirag Galundia

National Director

Today, the talent in the industry understands mainly two publishers Meta (Facebook) or Google. However, the role of retail media (ads on amazon, flipkart, etc) has grown rapidly in the past 3-5 years. The current MBA curriculum does not touch upon retail media which is far from the reality.

Meghna Menon

HR Business Partner

Digital and eCommerce have changed marketing but talent has not kept pace with the change. It becomes a task to upskill the talent that does not come with specialised skills. We have partnered with Digiaccel to build the marketing talents of the future. I look forward to seeing some of you here working in roles at HUL.

Join our 2,800+ Alumni
of Industry Professionals

Our alumni from across programmes work at India’s top startups and corporates.

Hear from Digiaccel's Alumni

Understand how Digiaccel programs helped professionals in their career journey

Srishti Khilnani

Senior Manager

The curriculum helped in developing an in-depth understanding of driving growth and profitability in eCommerce businesses. The simulations were very effective for practicing decision making in real-life situations. The mentors did a fantastic job in solving doubts and bringing in their industry expertise.

Shweta Vats

Regional Key Account Head

Digiaccel has helped me gain future ready skills and enhance my existing skills. The sessions are taken by industry experts who share their years of experience. I have become inquisitive about the world of ecommerce and have started looking at things online with a different lens thanks to Digiaccel.

Mahendra Raju

Management Trainee

I used to find it tedious to wade through a sea of content on the digital ecosystem. Digiaccel helped address this by providing a structure to my ecommerce understanding. I think the course has been the best investment of my time - it's easy to see how Digiaccel will help in my career as a budding manager.

Sumant Bhattacharya

National Head,
Communication Planning

Digiaccel's course helped me understand the eCommerce channel as a critical business and growth driver within today's ecosystem. The mentors come with solid hands-on knowledge and the simulations were great in driving the practicality of the concepts. Not many courses are available in this area and Digiaccel is one of the best!

Kapil Jain

Director, eCommerce

Digiaccel helped me connect dots of the changing eCommerce business and pick up frameworks from different areas. It particularly helped me understand retailer priorities, which has helped me negotiate better. I strongly recommend eCommerce professionals to join this track to get a thorough understanding of vital aspects of ecommerce businesses.

Placement Process

India’s top marketing and consumer tech companies hire from Digiaccel.

100+ Hours of Personalized Career Prep

Get 1:1 mentoring from industry experts. Build your profile, body of work and interview skills to crack your dream job.

Guaranteed 3 Month internship*

Intern with top brands and tech companies in roles like Brand Management, Product Management, Growth Marketing, Performance Marketing and Strategy.

Finals Placement Processs

Convert your Internship to a full time offer. You will also participate in the exclusive placement process for Digiaccel students with our hiring partners.

Program Structure

The program is designed to give you education through industry exposure, live projects and hands on experience.

4 Terms | 8 Weeks Each

Each 8 week term will have 6 core courses in Marketing, Leadership, Strategy & Product. Courses are designed and taught by an industry mentor from that practice.

Expert Sprints

Leading experts take 4 or 8 hour workshops on in-demand skills. Students will get to interact and discuss their work with the experts.

Live Projects & Hackathons

Solve real problems for brands and consumer tech companies. Present your solutions to business leaders and get noticed.

Learn - Build - Show

Build a new business solution every term. This experience and body of work helps you stand out and get hired.

4 Terms | 8 Weeks Each

Each 8 week term will have 6 core courses in Marketing, Leadership, Strategy & Product. Courses are designed and taught by an industry mentor from that practice.

Expert Sprints

Leading experts take 4 or 8 hour workshops on in-demand skills. Students will get to interact and discuss their work with the experts.

Live Projects & Hackathons

Solve real problems for brands and consumer tech companies. Present your solutions to business leaders and get noticed.

Learn - Build - Show

Build a new business solution every term. This experience and body of work helps you stand out and get hired.

Curriculum

The program curriculum rests on 3 pillars. Terms, sprints and career prep. Each of these are individually designed to help you level up on key marketing, business & professional skills.

4 Terms of Learning

Term 1

Core Courses

Marketing Management
Advertising Management
Media Basics
Go to Market
Business Finance
Business Communication

Real World Project

Build a D2C Brand

Term 2

Core Courses

Brand Building
Digital Advertising
Media Planning
eCommerce & D2C
Product Management
Digital Business Models

Real World Project

Pitch your own Business Plan

Term 3

Core Courses

Business Innovation
Content Marketing
Advanced Media Planning
Growth Marketing
Product Design
Category Management

Real World Project

Build a content engine for a digital first brand

Term 4

Core Courses

Brand Strategy
Retention Marketing
Digital Business Operations
B2B Marketing
Product Marketing
Leadership in Business

Real World Project

Design and launch a product MVP

20+ Sprints

Sprints are 4-8 hours bootcamps on key domains conducted in association with leaders from top companies who specialise in those domains.

Category Management in Retail

Mentor From

Negotiations in Business

Mentor From

Solving Consulting Cases

Mentor From

Category Creation for Brands

Mentor From

Building a Content Platform

Mentor From

Venture Capital Investment Choices

Mentor From

Prepare to be a Business Leader

Build future skills that will help you lead brands, products and teams. These tracks run parallel through the duration of the program.

Data Driven Decision Making

Master solving business problems with data. Learn tools like MS Excel, Power BI, Tableau and SQL.

Leadership Coaching

Get mentored by leadership coaches on leading teams, collaborating and being your best professional self.

1:1 Career Mentoring

Chart our your career path with an industry mentor. Build your profile and prepare to land your dream role.

Download Prospectus

Learn more about the program's curriculum, pedagogy, mentors, and how
an industry-backed approach is at the core of our program.

Meet Your Mentors

Learn the latest techniques and strategies used by top companies from the one's that have been there done that

Aalekh Tripathi

Ex Marketing Manager

Atul Mehta

Cheif Operating Officer

Shweta Doharey

Ex Business Dev. Head

Sriram G

Strategy Head

Prakriti Sharma

Strategy Principal

Karan Bhagi

Ex Marketing Director

Pearl Shah

Vice President Marketing

Bhaumik Vyas

Ex Media Director

Manuj Mukheeja

Business Strategy

Avik Bhandari

VP of Sales

Anshu Prasher

Partner

Saurabh Moondhra

Marketing Manager

Varun Khana

Key Account Manager

Pankaj Yadav

Senior Category Manager

Mehul Thakkar

CA, Founder

Aalekh Tripathi

Ex Marketing Manager

Atul Mehta

Cheif Operating Officer

Shweta Doharey

Ex Business Dev. Head

Sriram G

Strategy Head

Prakriti Sharma

Strategy Principal

Karan Bhagi

Ex Marketing Director

Pearl Shah

Vice President Marketing

Bhaumik Vyas

Ex Media Director

Manuj Mukheeja

Business Strategy

Avik Bhandari

VP of Sales

Anshu Prasher

Partner

Saurabh Moondhra

Marketing Manager

Varun Khana

Key Account Manager

Pankaj Yadav

Senior Category Manager

Mehul Thakkar

CA, Founder

Avail Scholarships Upto 70% of Program Fee

Scholarships options available for deserving students. Apply now to learn more

Program Fees

₹N/A (incl. taxes )

Scholarship Options Upto 70% of Program Fee

Standout Performance Scholarship

Awarded to best performers in the entrance test and personal interview round for Digiaccel.

Entrepreneurial Spirit Scholarship

Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company

Women Leadership Scholarship

Awarded to women who showcase the potential of holding leadership positions in the future

Marketing Professional Scholarship

Awarded to individuals with experience in content, performance marketing, brand management and related fields

Means based Scholarship

Awarded to individuals with household income below 8 lakhs per annum

Sports Achievement Scholarship

Awarded to individuals who have competed in and excelled at professional sports at state or national level

Standout Performance Scholarship

Awarded to best performers in the entrance test and personal interview round for Digiaccel.

Entrepreneurial Spirit Scholarship

Awarded to individuals who have displayed evidence of entrepreneurial spirit through their own venture or early-stage company

Women Leadership Scholarship

Awarded to women who showcase the potential of holding leadership positions in the future

Marketing Professional Scholarship

Awarded to individuals with experience in content, performance marketing, brand management and related fields

Means based Scholarship

Awarded to individuals with household income below 8 lakhs per annum

Sports Achievement Scholarship

Awarded to individuals who have competed in and excelled at professional sports at state or national level

Admission Process

Want to know more
about
the Program?

Speak to a Digiaccel Program expert to
assess if the
program
is right for your learning needs.

Frequently Asked
Questions

Post Graduate Program in Applied Marketing

Don't Settle for an Average Business School

Top Marketing Companies back Digiaccel Learning

Industry Leaders want to Hire from Digiaccel. Learn Why

Ghazal Alagh

Anandi Shankar

Chirag Galundia

Meghna Menon

Join our 2,800+ Alumni of Industry Professionals

Hear from Digiaccel's Alumni

Srishti Khilnani

Shweta Vats

Mahendra Raju

Sumant Bhattacharya

Kapil Jain

Placement Process

100+ Hours of Personalized Career Prep

Guaranteed 3 Month internship*

Finals Placement Processs

Program Structure

4 Terms | 8 Weeks Each

Expert Sprints

Live Projects & Hackathons

Learn - Build - Show

4 Terms | 8 Weeks Each

Expert Sprints

Live Projects & Hackathons

Learn - Build - Show

Curriculum

4 Terms of Learning

Core Courses

Real World Project

Core Courses

Real World Project

Core Courses

Real World Project

Core Courses

Real World Project

20+ Sprints

Category Management in Retail

Negotiations in Business

Solving Consulting Cases

Category Creation for Brands

Building a Content Platform

Venture Capital Investment Choices

Prepare to be a Business Leader

Data Driven Decision Making

Leadership Coaching

1:1 Career Mentoring

Download Prospectus

Meet Your Mentors

Aalekh Tripathi

Atul Mehta

Shweta Doharey

Sriram G

Prakriti Sharma

Karan Bhagi

Pearl Shah

Bhaumik Vyas

Manuj Mukheeja

Avik Bhandari

Anshu Prasher

Saurabh Moondhra

Varun Khana

Pankaj Yadav

Mehul Thakkar

Aalekh Tripathi

Atul Mehta

Shweta Doharey

Sriram G

Prakriti Sharma

Karan Bhagi

Pearl Shah

Bhaumik Vyas

Manuj Mukheeja

Avik Bhandari

Anshu Prasher

Saurabh Moondhra

Varun Khana

Pankaj Yadav

Post Graduate Program
in Applied Marketing

Don't Settle for an
Average Business School

Top Marketing Companies
back Digiaccel Learning

Industry Leaders
want to Hire
from Digiaccel.
Learn Why

Join our 2,800+ Alumni
of Industry Professionals

Want to know more
about
the Program?

Frequently Asked
Questions