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Specialist education to level-up on your
eCommerce and Growth Marketing skills

eCommerce Programs
10 Weeks

Remote

10 Weeks

 
course type

Eligibility

2+ Yrs Experience

 
start

Program Starts

Mar'24

 
deadline

Round 1 Deadline

Admission Closed

Trusted by Experts

India’s leading organizations use Digiaccel’s eCommerce and Marketing education for their employees.

  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
industry-partners
amazon long

Digiaccel is Amazon’s Knowledge Partner
for eCommerce education in India

Become an
eComm Specialist

Accelerate your eCommerce career with India's
most specialist eCommerce program.

Brand Strategy Icon

Build Businesses on
D2C & Marketplaces

Learn the nuances of running an eCommerce business across formats.

Cross-Functional Perspectives

Develop Cross-Functional
Perspectives

Build a holistic view of eCommerce Businesses by connecting the dots

Accelerated Learning

Accelerated Learning

Ramp-up on your eCommerce skills if you are new to eCommerce.

Upskill for Career Transitions

Upskill for Career
Transitions

Build skills to prepare for a roles across Brands, Category and Growth for eCommerce.

Build In-Demand
Industry skills

The eELP is designed to help you level-up on skills to become an eCommerce practitioner.

eRetail Fundamentals

eRetail Fundamentals

    Define shopper journeys and missions
    Design experiences for different shoppers
    Build a growth flywheel for your brand/ business
Content Marketing

Content Marketing

    Craft omnichannel assets for eCommerce platforms
    Design creatives basis best practices
Growth Marketing

Growth Marketing

    Build the growth stack for a digital business
    Identify Acquisition and Retention channels
    Write user JTBDs for action planning
eCommerce Strategy​

eCommerce Strategy​

    Breakdown unit economics
    Define metrics for outcomes
    Build an eComm strategy for your business
P&L Management

P&L Management

    Build your own P&L
    Action planning for topline and bottomline
eRetail Media

eRetail Media

    Build a brand media plan for eCommerce platforms
    Measure media outcomes across platforms

A Curriculum
Designed & Delivered
by Industry Experts

Our curriculum is designed by industry experts with frameworks, case studies, projects, simulations and tools that are relevant to what the industry requires today.

Week 1
eCommerce Strategy
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    eRetail ecosystem in India
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    Shopper journeys on digital
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    Decoding eRetail platforms
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    CX levers and Design
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    Unit economics of eCommerce businesses
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    Selection planning and frameworks
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    Understanding consumer growth levers
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    Pricing principles and frameworks
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    Building brand strategy across platforms
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    Breakdown on eCommerce P&L
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    Cost and Revenue Decisions
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    P&L Simulation Exercise
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    Building a Growth Plan
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    Acquisition and retention channels
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    Design growth experiments
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    Performance media ecosystem on eRetail
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    Metrics that matter
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    Planning frameworks for search and Display
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    Anatomy of Product page content
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    Creative Design Principles
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    Content and creative playbook
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    Live sessions for doubts and career advise
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    Optional 1-1 slots for work specific inputs
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    Program wrap up
Digiaccel Curriculum
prospectus

Download Curriculum

Download the detailed curriculum to understand the program flow.
Covers skills, learning modules and application sessions through the
learning journey.

The eELP has enabled
career growth for
leading professionals

Hear about the eELP experience of alumni from previous cohorts.

Rachit

“Digiaccel helped me learn how a brand thinks about a platform and how a platform thinks about brands. This helped me have really meaningful conversations with brands during my role at Blinkit.”

Vidushi

“The skills that I gained at Digiaccel's program helped me interact with eCommerce stakeholders better. I could speak their language, understand problems and co-create solutions which was an imperative part of my job.”

Tinaj

“It was a very interesting perspective to hear retailer side of things and the consumer side of things. Selection design framework helped me decide our distribution strategy for the new brand we are launching.”

Preeti

“Learning from industry mentors who had worked on and solved real world problems was very interesting. The curriculum helped me appreciate the concerns of retailer and sharp focus our offerings for them.”

Viraj

“The mentors that you are going to get over here and the peer interactions are definitely going to level up your eCom game and more importantly, help you build an amazing network.”

Abhishek

“They really helped in basically bridging the gap between the traditional way of selling and the way of selling in the ecommerce market platforms.”

Sayali

“Digiaccel covered a lot of concepts such as the retailer side P&L, average order value, product basket mix and how to make the retailer more profitable.”

Namrata

“I took the Digiaccel program to upgrade my knowledge and skills that are required for marketing and also to have career growth and get good opportunities.”

Diverse Program Cohort from Across Industries

Our alumni work across eCommerce, D2C, Media and FMCG.

Alumni across Industries

Years of Experience

An New-Age Upskilling System Designed
for Professionals,
by Professionals

Learn from Industry Experts

NOT College Professors

100% of Digiaccel curriculum is designed and mentored by Industry
professionals.

Learn from the lived experience of experts across India’s top companies.

Casestudy Simulation

Industry Leading Frameworks

NOT Theoretical Knowledge

Skills are built through practice.

At the end of each week apply what you learn through business case studies
& simulations.

leading frameworks

Learn by Doing

NOT Recorded Lectures

Diciaccel programs are application first.

Work on real world problems and build a body of work.

Build eCommerce Skills

Peer to Peer Learning

NOT Solo Learning

Cohort based learning with other industry professionals.

Learn through shared experiences.

Meet your Mentors

You will be taught by eCommerce operators in specific domains who have run eCommerce
businesses across Retail, Brand, Media and Technology.

Avik Bhandari

Avik Bhandari

Ex. Senior Director

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Prakriti Sharma

Prakriti Sharma

Strategy Principal

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Karan Bhagi

Karan Bhagi

Ex. Marketing Director

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Bhaumik Vyas

Bhaumik Vyas

Ex. Media Director

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Mohona Dey

Mohona Dey

Revenue Growth Mgmt.

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Pankaj Yadav

Pankaj Yadav

Sr. Category Manager

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Aalekh Tripathi

Aalekh Tripathi

Ex. Marketing Manager

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Tarun Jyot Singh

Tarun Jyot Singh

Founder

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Ankur Devpura

Ankur Devpura

Ex. eCommerce Head

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Sriram G

Sriram G

Strategy Head

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Avik Bhandari

Avik Bhandari

Ex. Senior Director

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Prakriti Sharma

Prakriti Sharma

Strategy Principal

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Karan Bhagi

Karan Bhagi

Ex. Marketing Director

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Bhaumik Vyas

Bhaumik Vyas

Ex. Media Director

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Mohona Dey

Mohona Dey

Revenue Growth Mgmt.

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Pankaj Yadav

Pankaj Yadav

Sr. Category Manager

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Aalekh Tripathi

Aalekh Tripathi

Ex. Marketing Manager

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Tarun Jyot Singh

Tarun Jyot Singh

Founder

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Ankur Devpura

Ankur Devpura

Ex. eCommerce Head

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Sriram G

Sriram G

Strategy Head

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Program Fees & Schedule

Fees Break-Up

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Admission Fee

(To secure admission to the program. Adjusted against the tuition fee)

₹25,000*

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Balance Tuition Fee

(Balance tuition fee)

₹54,000*

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Total Program Fees

(Total fees for the program)

₹79,000*

*Inclusive of GST

Payment Schedule

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Early Access

(₹15 ,000 waiver on tuition fee)*

15 Feb'24

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Round 1 Deadline

5 Mar'24

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Round 2 Deadline

25 Mar'24

*Inclusive of GST

Financing Options

Our admission team can help you with various financing options incl. credit card EMIs and short term loans (upto 1 year) which are facilitated by our partners.

Want to know more about
the Program?

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Frequently Asked
Questions