elp logo

Specialist education to level-up on your
eCommerce and Growth Marketing skills

eCommerce Programs
6 Weeks

Remote

6 Weeks

 
course type

Format

Live + Self Paced

 
start

Per Week

5 Hours

 
deadline

Program Starts

Admission Closed

Trusted by Experts

India’s leading organizations use Digiaccel’s eCommerce and Marketing education for their employees.

  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  Amazon
Bombay Shaving Company
  Groupm
  HUL
 Levis
  Mindshare
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
  MLG
Performics
  Sanfe
  Tata Consumer Products
 Wella
  WPP
industry-partners
amazon long

Digiaccel is Amazon’s Knowledge Partner
for eCommerce education in India

Become an
eComm Specialist

Accelerate your career with India’s
most specialist eCommerce program.

Brand Strategy Icon

Build brands & business
on eCommerce & qCommerce

Learn the nuances of running an eCommerce business across formats.

Cross-Functional Perspectives

Build a holistic view of eComm
& qComm by connecting the dots

Build cross functional perspectives by understanding both the brand and retailer side of eComm & qComm businesses.

Accelerated Learning

Ramp-up your skills if you are new
to eComm and qComm

Build the skills needed to thrive in eComm roles on either side of the business.

Upskill for Career Transitions

Upskill for Career
Transitions

Build skills to prepare for a roles across Brands, Category and Growth for eCommerce.

Build In-Demand
Industry skills

The eELP is designed to help you level-up on skills to become an eCommerce practitioner.

Digital Business Models

Digital Business Models

    Dive deep into different ecosystems – retail, brand and media.
    Understand the consumption value chain and acquisition - retention dynamics.
P&L Management

P&L Management

    Understand the cost & revenue levers and how to drive them effectively.
    Build a commercial perspective across different stakeholders in eCommerce.
Decision Drivers on eCommerce

Decision Drivers on eCommerce

    Understand the measurable metrics that drive the business.
    Learn best practices in RCA and action planning across eComm & Q-comm.
Growth Marketing

Growth Marketing

    Move from traditional brand building to growth marketing.
    Design growth experiments for different eCommerce use cases.
eRetail Media

eRetail Media

    Understand the eRetail & Q-commerce media landscape.
    Learn playbooks to effectively operate brands across platforms.

A Curriculum
Designed & Delivered
by Industry Experts

Our curriculum is designed by industry experts with frameworks, case studies, projects, simulations and tools that are relevant to what the industry requires today.

Week 1
Decoding eRetail Platforms
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    Understand the eCommerce & Q-commerce business equation
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    Acquisition – retention dynamics for different models
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    Unit economics for an eCommerce business
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    Apply through a sim by building your own Q-commerce business
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    Breakdown of the eCommerce and Q-commerce P&L
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    Understanding the P&L levers and driving improvement
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    Selection & pricing frameworks to drive P&L outcomes
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    Apply learnings through a Business Simulation on behalf of a brand
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    Understand consumer growth levers
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    Dive deep into selection, availability and pricing frameworks
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    Defining brand strategy across platforms
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    Apply through a sim by making P&L decisions for a house of brands
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    Building a growth stack for a business
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    Breaking down business tasks to growth tasks
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    Designing growth experiments for acquisition – retention
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    Crack real world growth problems for brands & platforms
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    Learn about the eCommerce & Q-commerce ads ecosystem
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    Learn measurable metrics & decisioning for different use cases
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    Designing content & creatives for bottom funnel
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    Build a growth plan for a new launch
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    Live session for doubts and career advice
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    Discuss your real work business problem with an expert mentor
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    Dive deep into retailer shelf analytics
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    Data driven decisioning on platforms
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    AI driven media optimization
Digiaccel Curriculum
prospectus

Download Prospectus

Download the detailed prospectus to understand the program flow.
Covers skills, learning modules and application sessions through the
learning journey.

The eELP has enabled
career growth for
leading professionals

Hear about the eELP experience of alumni from previous cohorts.

Rachit

“Digiaccel helped me learn how a brand thinks about a platform and how a platform thinks about brands. This helped me have really meaningful conversations with brands during my role at Blinkit.”

Vidushi

“The skills that I gained at Digiaccel's program helped me interact with eCommerce stakeholders better. I could speak their language, understand problems and co-create solutions which was an imperative part of my job.”

Tinaj

“It was a very interesting perspective to hear retailer side of things and the consumer side of things. Selection design framework helped me decide our distribution strategy for the new brand we are launching.”

Preeti

“Learning from industry mentors who had worked on and solved real world problems was very interesting. The curriculum helped me appreciate the concerns of retailer and sharp focus our offerings for them.”

Viraj

“The mentors that you are going to get over here and the peer interactions are definitely going to level up your eCom game and more importantly, help you build an amazing network.”

Abhishek

“They really helped in basically bridging the gap between the traditional way of selling and the way of selling in the ecommerce market platforms.”

Sayali

“Digiaccel covered a lot of concepts such as the retailer side P&L, average order value, product basket mix and how to make the retailer more profitable.”

Namrata

“I took the Digiaccel program to upgrade my knowledge and skills that are required for marketing and also to have career growth and get good opportunities.”

Diverse Program Cohort from Across Industries

Our alumni work across eCommerce, D2C, Media and FMCG.

Alumni across Industries

Years of Experience

An New-Age Upskilling System Designed
for Professionals,
by Professionals

Learn from Industry Experts

NOT College Professors

100% of Digiaccel curriculum is designed and mentored by Industry
professionals.

Learn from the lived experience of experts across India’s top companies.

Casestudy Simulation

Industry Leading Frameworks

NOT Theoretical Knowledge

Skills are built through practice.

At the end of each week apply what you learn through business case studies
& simulations.

leading frameworks

Learn by Doing

NOT Recorded Lectures

Diciaccel programs are application first.

Work on real world problems and build a body of work.

Build eCommerce Skills

Peer to Peer Learning

NOT Solo Learning

Cohort based learning with other industry professionals.

Learn through shared experiences.

Meet your Mentors

You will be taught by eCommerce operators in specific domains who have run eCommerce
businesses across Retail, Brand, Media and Technology.

Avik Bhandari

Avik Bhandari

Ex. Senior Director

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Madhuvanthi S

Madhuvanthi S

Strategy Principal

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Karan Bhagi

Karan Bhagi

Ex. Marketing Director

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Arun A

Arun A

ex Sr. PM Digital Commerce

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Mohona Dey

Mohona Dey

Revenue Growth Mgmt.

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Pankaj Yadav

Pankaj Yadav

Sr. Category Manager

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Aalekh Tripathi

Aalekh Tripathi

Ex. Marketing Manager

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Tarun Jyot Singh

Tarun Jyot Singh

Founder

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Ankur Devpura

Ankur Devpura

Ex. eCommerce Head

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Sriram G

Sriram G

Strategy Head

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Avik Bhandari

Avik Bhandari

Ex. Senior Director

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Madhuvanthi S

Madhuvanthi S

ex General Mgr. Brand

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Karan Bhagi

Karan Bhagi

Ex. Marketing Director

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Arun A

Arun A

ex Sr. PM Digital Commerce

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Mohona Dey

Mohona Dey

Revenue Growth Mgmt.

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Pankaj Yadav

Pankaj Yadav

Sr. Category Manager

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Aalekh Tripathi

Aalekh Tripathi

Ex. Marketing Manager

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Tarun Jyot Singh

Tarun Jyot Singh

Founder

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Ankur Devpura

Ankur Devpura

Ex. eCommerce Head

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Sriram G

Sriram G

Strategy Head

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Program Fees & Schedule

Fees Break-Up

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Admission Fee

(To secure admission to the program. Adjusted against the tuition fee)

₹25,000

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Balance Tuition Fee

(Balance tuition fee)

₹34,000

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Total Program Fees

(Total fees for the program)

₹59,000

eelp students

Financing Options

Our admission team can help you with various financing options incl credit card EMIs and short term loans (upto 1 year) which are facilitated by our partners.

The fee mentioned is GST-exempt as we are NSDC-approved training partner.

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Frequently Asked
Questions