eCommerce Executive
Learning Program

  • Learn eCommerce skills from experts across Retail, Brands,
    D2C and Media.
  • Weekly simulations and real-world application.
  • Unlock career growth opportunities.

Apply Now

Duration

10 Weeks

Format

Live + Self Paced

Learning Hours

5 hrs / week

Experience

3+ Years

Meet Your Mentors

Learn the latest techniques and strategies used by top companies from the one's that have been there done that

Digiaccel LogoDigiaccel Logo

Aalekh Tripathi

D2C Brand Leader

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  • Led scale up of a 1000 Cr beauty business
  • Setup a 50 Cr+ D2C beauty brand
Digiaccel LogoDigiaccel Logo

Karan Bhagi

ex Marketing Director

Digiaccel Logo
  • Managed HUL’s largest brand, Surf excel (2014-2018)
  • ex General Manager of the eCommerce business at HUL
Digiaccel LogoDigiaccel Logo
Visiting

Prakriti Sharma

Strategy Principal

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  • Worked on GTM strategy for multiple CPG brands
  • Certified eCommerce strategist for a category leader CPG brand
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Bhaumik Vyas

Performance Marketer

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  • Managed 300 Cr+ of annual media spends
  • Ex Media Director, GroupM
Digiaccel LogoDigiaccel Logo
Visiting

Saurabh Moondhra

Marketing Manager

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  • Managing India’s largest nutritional drink brand
  • Leading digitisation for rural consumers
Digiaccel LogoDigiaccel Logo
Visiting

Pankaj Yadav

eCommerce Retail Specialist

Digiaccel Logo
  • Led P&L for beverages and food category
  • Grew community grocery business by 4x
Digiaccel LogoDigiaccel Logo
Visiting

Manuj Mukheeja

Google Ads Specialist

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  • Scaled 20+ brands across Google Ads
  • Managed 100 Cr+ of annual spends
Digiaccel LogoDigiaccel Logo
Visiting

Sriram G

Strategy Head

Digiaccel Logo
  • Led cross-platform content strategy for The Whole Truth
  • Ex-marketing manager for Indulekha
Digiaccel LogoDigiaccel Logo

Aalekh Tripathi

D2C Brand Leader

Digiaccel Logo
  • Led scale up of a 1000 Cr beauty business
  • Setup a 50 Cr+ D2C beauty brand
Digiaccel LogoDigiaccel Logo

Karan Bhagi

ex Marketing Director

Digiaccel Logo
  • Managed HUL’s largest brand, Surf excel (2014-2018)
  • ex General Manager of the eCommerce business at HUL
Digiaccel LogoDigiaccel Logo
Visiting

Prakriti Sharma

Strategy Principal

Digiaccel Logo
  • Worked on GTM strategy for multiple CPG brands
  • Certified eCommerce strategist for a category leader CPG brand
Digiaccel LogoDigiaccel Logo

Bhaumik Vyas

Performance Marketer

Digiaccel Logo
  • Managed 300 Cr+ of annual media spends
  • Ex Media Director, GroupM
Digiaccel LogoDigiaccel Logo
Visiting

Saurabh Moondhra

Marketing Manager

Digiaccel Logo
  • Managing India’s largest nutritional drink brand
  • Leading digitisation for rural consumers
Digiaccel LogoDigiaccel Logo
Visiting

Pankaj Yadav

eCommerce Retail Specialist

Digiaccel Logo
  • Led P&L for beverages and food category
  • Grew community grocery business by 4x
Digiaccel LogoDigiaccel Logo
Visiting

Manuj Mukheeja

Google Ads Specialist

Digiaccel Logo
  • Scaled 20+ brands across Google Ads
  • Managed 100 Cr+ of annual spends
Digiaccel LogoDigiaccel Logo
Visiting

Sriram G

Strategy Head

Digiaccel Logo
  • Led cross-platform content strategy for The Whole Truth
  • Ex-marketing manager for Indulekha
Digiaccel LogoDigiaccel Logo

Aalekh Tripathi

D2C Brand Leader

Digiaccel Logo
  • Led scale up of a 1000 Cr beauty business
  • Setup a 50 Cr+ D2C beauty brand
Digiaccel LogoDigiaccel Logo

Karan Bhagi

ex Marketing Director

Digiaccel Logo
  • Managed HUL’s largest brand, Surf excel (2014-2018)
  • ex General Manager of the eCommerce business at HUL
Digiaccel LogoDigiaccel Logo
Visiting

Prakriti Sharma

Strategy Principal

Digiaccel Logo
  • Worked on GTM strategy for multiple CPG brands
  • Certified eCommerce strategist for a category leader CPG brand
Digiaccel LogoDigiaccel Logo

Bhaumik Vyas

Performance Marketer

Digiaccel Logo
  • Managed 300 Cr+ of annual media spends
  • Ex Media Director, GroupM
Digiaccel LogoDigiaccel Logo
Visiting

Saurabh Moondhra

Marketing Manager

Digiaccel Logo
  • Managing India’s largest nutritional drink brand
  • Leading digitisation for rural consumers
Digiaccel LogoDigiaccel Logo
Visiting

Pankaj Yadav

eCommerce Retail Specialist

Digiaccel Logo
  • Led P&L for beverages and food category
  • Grew community grocery business by 4x
Digiaccel LogoDigiaccel Logo
Visiting

Manuj Mukheeja

Google Ads Specialist

Digiaccel Logo
  • Scaled 20+ brands across Google Ads
  • Managed 100 Cr+ of annual spends
Digiaccel LogoDigiaccel Logo
Visiting

Sriram G

Strategy Head

Digiaccel Logo
  • Led cross-platform content strategy for The Whole Truth
  • Ex-marketing manager for Indulekha

Digiaccel Alumni Work at India's Best Companies

Over 300 alumni have graduated from our programs on Applied Marketing and eCommerce

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Diverse Program Cohort
from Across Industries

Alumni from across eCommerce, D2C,
Media and FMCG

Industries

Years of experience

Hear from Digiaccel's Alumni

Understand how Digiaccel programs helped professionals in their career journey

person

Srishti Khilnani

Senior Manager

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The curriculum helped in developing an in-depth understanding of driving growth and profitability in eCommerce businesses. The simulations were very effective for practicing decision making in real-life situations. The mentors did a fantastic job in solving doubts and bringing in their industry expertise.
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person

Shweta Vats

Regional Key Account Head

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Digiaccel has helped me gain future ready skills and enhance my existing skills. The sessions are taken by industry experts who share their years of experience. I have become inquisitive about the world of ecommerce and have started looking at things online with a different lens thanks to Digiaccel.
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person

Mahendra Raj

Management Trainee

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I used to find it tedious to wade through a sea of content on the digital ecosystem. Digiaccel helped address this by providing a structure to my ecommerce understanding. I think the course has been the best investment of my time - it's easy to see how Digiaccel will help in my career as a budding manager.
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person

Sumant Bhattacharya

National Head,
Communication Planning

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Digiaccel's course helped me understand the eCommerce channel as a critical business and growth driver within today's ecosystem. The mentors come with solid hands-on knowledge and the simulations were great in driving the practicality of the concepts. Not many courses are available in this area and Digiaccel is one of the best!
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person

Kapil Jain

Director, eCommerce

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Digiaccel helped me connect dots of the changing eCommerce business and pick up frameworks from different areas. It particularly helped me understand retailer priorities, which has helped me negotiate better. I strongly recommend eCommerce professionals to join this track to get a thorough understanding of vital aspects of ecommerce businesses.
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A New-Age Upskilling System
Designed for professionals, by
professionals

Learn from Industry Experts

NOT College Professors

100% of Digiaccel's curriculum is designed and mentored by industry
professionals.
Learn from the lived experience of experts across India’s top companies.

Learn by Doing

NOT Recorded Lectures

Digiaccel programs are application first.

Work on real world problem statements and build a body of work.

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Industry Leading Frameworks

NOT Theoretical Knowledge

Skills are built through practice simulations.

Weekly application through case studies and business

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Peer to Peer Learning

NOT Solo Learning

Cohort based learning with other industry professionals.

Learn through shared experiences

Build Skills

Not Another Certification

Skills are built through practice.

Weekly application through case studies and business simulations.

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Showcase your Work

Projects and Applications in the program help build a body of work.

Showcase your work to unlock career growth opportunities.

Build In-Demand eCommerce Skills

Upskill on skills needed by eCommerce professionals from Retail, Brands, Media and other enablers.

Shopper Flows & Mission
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    Design experiences for different shoppers
  • tick
    Define shopper journeys and missions
eCommerce Strategy
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    Breakdown Unit Economics
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    Define metrics for outcomes
Growth Marketing
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    Build a growth stack
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    Define user JTBDs
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    Design acquisition and retention experiments
P&L Management
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    Breakdown an eCommerce P&L
  • tick
    Planning for topline and bottomline actions
Retailer Media
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    Media planning on eCommerce
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    Search and Display planning for various platforms
Content Strategy
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    Designing content for consumer JTBDs
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    Understanding content channels

Download Curriculum

Download the detailed curriculum to understand the program flow.
Covers skills, learning modules and application sessions through the
learning journey.

Weekly Curriculum

Week 1
eCommerce Strategy
  • tick
    eRetail ecosystem in India
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    Shopper journeys on digital
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    Decoding eRetail platforms
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    CX Levers & design
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    Unit Economics of eCommerce Businesses
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    Selection Planning & Frameworks
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    Understanding Consumer Growth Levers
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    Pricing Priniciples & Frameworks
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    Selection Planning & Frameworks
  • tick
    Breaking Down an eCommerce P&L
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    Cost & Revenue Decisions
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    P&L Simulation Excercise
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    Building a Growth Plan
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    Acquisition & Retention Channels
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    Designing Growth Experiments
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    Performance Media ecosystem on eRetail
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    Metrics that Matter
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    Planning Frameworks for Search & Display
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    Anatomy of Product Page Content
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    Creative Design Principles
  • tick
    Content & Creative Playbook
  • tick
    End to End Solutioning for a Real World Project
  • tick
    Showcase your Plan to Industry Professionals

Program Summary

eCommerce Executive
Learning Program

  • Learn eCommerce skills from experts across Retail, Brands,
    D2C and Media.
  • Weekly simulations and real-world application.
  • Unlock career growth opportunities.

Duration

10 Weeks 

Start Date

June 2023

Fees

Program Summary

3+ years Work Experience

eCommerce Executive Learning program

  • Fast track your career into high growth digital careers.
  • Target jobs like performance marketer, digital marketer, business analyst, etc.
  • Become an eComm Expert and show off your skills to recruiters

Duration

10 Weeks 

Start Date

June 2023

Fees

Want to know more about
the Program?

Speak to a Digiaccel Program expert to assess if the program
is right for your learning needs.

Select Role

Frequently Asked
Questions