India's Only Industry Backed
Marketing Program of its Kind

program status

In association with top companies
who will teach & hire from the program

duration

6 Months

Remote

 
course type

For Professionals

with Work Ex

 
start

Program Starts

Feb'24

 
deadline

Round 1 Deadline

Invalid Date

Don’t Settle for a Traditional Marketing eMBA or Certification

Most programs are designed for the offline world and don't prepare you for the careers in a digital first world.

Marketing Careers of today
require Specialist Skills

These skills are not covered by most traditional
eMBAs or Certification Programs.

Build Marketing Skills to
Accelerate your Career

Learn industry leading skills from expert mentors who have built leading brands and businesses.

3 Real World
Business Simulations

Work on real world problems through business simulations.
Learn how decisions & strategies impact real world scenarios

Marketing Programs that
are
Trusted by Experts

Digiaccel is a learning partner to some of India’s leading marketing & eCommerce companies.

Fitment and Eligibility

ft student

The PGPEx program is right for you if

You are looking for an MBA in Marketing (Online or Offline)
You want to launch or accelerate your career in Marketing and Growth roles
You want to prepare yourself for leadership opportunities within your company
You want to learn how to build digital businesses

Eligibility Criteria

Work experience in any field
Under-graduation with 60%+ grade equivalents

Learn Why the Industry Backs Us

India’s leading marketing companies have partnered with Digiaccel to create the marketing leaders of tomorrow.

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Ghazal Alagh

Founder
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“Roles like performance & growth marketing are specialized roles & the skills needed to pick these are not currently being taught in a traditional MBA. A lot of on the job upskilling is required for people getting into these roles. There exists a strong supply & demand gap which the course from Digiaccel caters to. We are eagerly looking forward to hire fresh talent form Digiaccel”

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Anandi Shankar

Head of HR

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Chirag Galundia

National Director

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Varun Gupta

Chief Growth Officer

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3,000+ Alumni Work at India's Top Companies

Our alumni from across programmes work at India's top startups and corporates.

  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  Godrej
  Amazon
Flipkart
  Nivea
  Nykaa
 BainCompany
  Udaan
  JioMart
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  HUL
  Mindshare
  Bombay Shaving
  Groupm
  GSK
  Zydus
  Wavemaker
  TataConsumer
  Vini
  Johnson and Johnson
  Sanfe
  Publicis Media
  Super Tails
  The Whole Truth
  Wella Logo
  Vini
  Johnson and Johnson
  Sanfe
  Publicis Media
  Super Tails
  The Whole Truth
  Wella Logo
  Vini
  Johnson and Johnson
  Sanfe
  Publicis Media
  Super Tails
  The Whole Truth
  Wella Logo

Our Programs have helped Leading Professionals Unlock Career Growth

Leading industry professionals have used our programs to accelerate their career.

Rachit

“Digiaccel helped me learn how a brand thinks about a platform and how a platform thinks about brands. This helped me have really meaningful conversations with brands during my role at Blinkit.”

Vidushi

“The skills that I gained at Digiaccel's program helped me interact with eCommerce stakeholders better. I could speak their language, understand problems and co-create solutions which was an imperative part of my job.”

Tinaj

“It was a very interesting perspective to hear retailer side of things and the consumer side of things. Selection design framework helped me decide our distribution strategy for the new brand we are launching.”

Preeti

“Learning from industry mentors who had worked on and solved real world problems was very interesting. The curriculum helped me appreciate the concerns of retailer and sharp focus our offerings for them.”

Viraj

“The mentors that you are going to get over here and the peer interactions are definitely going to level up your eCom game and more importantly, help you build an amazing network.”

Abhishek

“They really helped in basically bridging the gap between the traditional way of selling and the way of selling in the ecommerce market platforms.”

Sayali

“Digiaccel covered a lot of concepts such as the retailer side P&L, average order value, product basket mix and how to make the retailer more profitable.”

Namrata

“I took the Digiaccel program to upgrade my knowledge and skills that are required for marketing and also to have career growth and get good opportunities.”

6 Months of Intense Learning
| Skills & Network for a Lifetime

The PGPEx is designed to provide best-in-class Marketing education and experiences over 6 months.

program-scheduleprogram-schedule

Marketing is a Craft Learnt by Application,
not Theory

Every week, apply what you learn through case studies and simulations. During each term, build your own project based on a real
world problem.

innovation calendercontent platformretention funnel

A Curriculum that’s Designed & Delivered
by Industry Experts

Our curriculum is designed by industry experts with frameworks, case studies, projects, simulations and tools
that are relevant to what the industry requires today.

 

Curriculum

Term 1   (6 Weeks)

Marketing Management

  • Refresher of legacy marketing frameworks
  • Mix creation for digital first businesses
  • Positioning for digital first brands

Go To Market

  • Building physical reach for consumer brands
  • Measurement and improvement of quality of distribution

Media Management

  • Cross Media Planning
  • Media metrics & measurement

Advertising Management

  • Decoding consumer buying process
  • Defining messaging and tone of voice
  • Writing insights and briefs

Advanced Analytics (Optional)

  • Basic Excel
  • Advanced Excel

Marketing Strategy

  • Building differentiations & moats
  • Unlocking growth opportunities

Growth Marketing

  • Building growth stacks
  • Defining growth tasks and experiments

P&L Management

  • Pricing Management
  • Media metrics & measurement

Digital Go-To-Market

  • Understanding eCommerce channels & D2C
  • Managing digital platforms incl. marketplaces

Growth Planning

  • Growth analytics and measurement
  • Planning and governance

Performance Marketing

  • Top funnel incl. search and display
  • Bottom funnel for eCommerce platforms

eCommerce Deep dive

  • Building an eCommerce business
  • Business operations and planning

Communication Strategy and Execution

  • Content & Social Media Strategy
  • Video – Short form and long form
 

10+ Sprints

Sprints are 6-8 hours bootcamps on key domains conducted in association with leaders from top companies who specialise in those domains.

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Leadership in Business

Mentor from
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Retail Management

Mentor from
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Venture Capital
Operating Model

Mentor from
company logo
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Content Strategy

Mentor from
company logo
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Media Analytics

Mentor Ex
company logo
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Business Finance

Mentor from
company logo
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The 0-1 Startup Journey

Mentor from
company logo
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Influencer Marketing

Mentor from
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and many more
Mentors & schedule are subject to change*
 

Accelerate your Career in
Growth & Marketing

Placement Assistance

Digiaccel's placement assistance helps learners prepare for the following outcomes:

Career Transitions- Move from other industries to marketing or growth roles
Specialisation- Move to specialist marketing roles like growth, content, performance etc.
Leadership- Senior marketing roles in digital-first companies and brands

Career Coaching

Get One-on-One mentorship with a dedicated career coach
Guided career coaching that helps discover your professional pathway
Build your resume with a body of work that you can show to HR personnel & recruiters
prospectus

Download
Prospectus

To get a detailed understanding of
the curriculum, download the prospectus.

Your Questions Answered

Learn about the program's uniqueness and how it is designed to accelerate your career in an exclusive FAQ video answered by our Founder.

best in the industry

Meet Your Mentors

Learn the latest techniques and strategies used by top companies from industry leaders.

Aalekh Tripathi

Aalekh Tripathi

Ex. Marketing Manager

love beauty and planed
Karan Bhagi

Karan Bhagi

Ex. Marketing Director

surfexcel
Prakrit Sharma

Avik Bhandari

Vice President, Sales

accenture
Ankur Devpura

Ankur Devpura

Ex. Head of eCommerce

gsk logo
Pankaj Yadav

Pankaj Yadav

Senior Category Manager

Horlicks Logo
Mohona

Mohona Dey

Senior Manager

merkle
Siddharth Batra

Siddharth Batra

Senior Director

The Whole Truth
Bhaumik Vyas

Bhaumik Vyas

Ex. Media Director

groupm logo
Anshu Prasher

Anshu Prasher

Partner

whiteboard capital logo
Atur Mehta

Atul Mehta

Chief Operating Officer

Horlicks Logo
Tarun Jyot Singh

Tarun Jyot Singh

Founder

Horlicks Logo
S Sahadevan

S Sahadevan

Ex. Lead Growth Marketing

plum logo
Sriram G

Sriram G

Strategy Head

wholetruth logo
Aalekh Tripathi

Aalekh Tripathi

Ex Marketing Manager

love beauty and planed
Karan Bhagi

Karan Bhagi

Ex Marketing Director

surfexcel
Avik Bhandari

Avik Bhandari

VP of Sales

plum logo
Ankur Devpura

Ankur Devpura

Ex. Head of eCommerce

gsk logo
Pankaj Yadav

Pankaj Yadav

Senior Category Manager

Horlicks Logo
Mohona

Mohona Dey

Senior Manager

merkle
Siddharth Batra

Siddharth Batra

Senior Director

The Whole Truth
Bhaumik Vyas

Bhaumik Vyas

Ex. Media Director

groupm logo
Anshu Prasher

Anshu Prasher

Partner

whiteboard capital logo
Atur Mehta

Atul Mehta

Chief Operating Officer

Horlicks Logo
Tarun Jyot Singh

Tarun Jyot Singh

Founder

Horlicks Logo
S Sahadevan

S Sahadevan

Ex. Lead Growth Marketing

plum logo

Program Fees & Schedule

Program fees includes tuition, boarding and lodging for the 3 day immersion.

Program Fees Includes

Tuition: Full access to the program curriculum including notes, assessments, business simulations and case studies.
Career Services: Access to career counseling, job placement assistance, and resume building.
Alumni Membership: Lifelong access to our community, networking events and professional development opportunities.
program fees includes

Fees Break-Up

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Admission Fee

(To secure your seat in the cohort)

₹25,000

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Balance Tuition Fee

(Balance program fee)

₹1,24,999

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Total Program Fees

(Total fees for the program incl. GST)

₹1,49,999

Admission Deadline

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Round 1 Deadline

31 Dec’23

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Round 2 Deadline

25 Jan’24

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Round 3 Deadline

15 Feb’24

Avail Merit based Scholarships Upto ₹10,000

Our admission team can help you with various financing options incl. credit card EMIs and short term loans (upto 1 year) which are facilitated by our partners.

Admission Process

 Admission ProcessPGP Application Process

Want to know more about
the Program?

Speak to a Digiaccel Program expert to assess if the
program
is right for your learning needs.

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Frequently Asked
Questions