Applied Marketing
Executive Learning Program
Learn digital first marketing through an application first curriculum.- Mentors and case studies from India’s top marketing companies.
- Career opportunities with top employers.
- For professionals to level up their skills explore career transitions.
Apply Now
Duration
16 Weeks
Format
Live + Self Paced
Learning Hours
5 hrs / week
Experience
0-5 Years
The Marketing MBA
is Outdated
Digital media and eCommerce have changed the world of
Marketing. But the traditional Marketing
MBA has not changed.
Learn Marketing from
India's Best Marketing
Company
Marketing is not learnt through books but through real-world
experiences. Learn through real case studies and experiences of
mentors from Hindustan Unilever Limited, the CEO factory
of
India.
Build Digital First Marketing Skills through Real-World Application
Skills needed for Marketing in today's digital world have changed.
Build these new-age Marketing skills through this program.
Brand Strategy
Decoding user needs and motivations to design
a new brand or innovation.
Defining brand strategy through clear JTBDs.
Brand Building
Brand building through awareness and equity.
Building Go to Market plan.
Growth Marketing
Planning for growth through acquisitions and
retention.
Focus on product marketing for consumer tech.
Digital Marketing
Media planning through digital channels like
social media, search and video.
New age channels like Influencer Marketing
and eCommerce Media.
Content Strategy
Communication architecture to take the brand
to the users.
Designing content and creatives for different
channels.
P&L Management
Understanding cost and revenue levers.
Design for topline and bottom line interventions.
Learn from the top 1%
marketers who
have built
iconic brands
Digiaccel has partnered with HUL to bring access to the experiences,
frameworks and process that goes behind building iconic brands.
Meet your mentors
A curriculum completely designed and delivered by mentors from
India’s top consumer and product marketing companies
Aalekh Tripathi
ex Marketing Manager
Prakriti Sharma
Strategy Principal
Saurabh Moondhra
Marketing Manager
Manuj Mukheeja
Manager, Business Strategy
Sriram G
Strategy Head
Bhaumik Vyas
ex Media Director
Karan Bhagi
ex Marketing Director
Pankaj Yadav
Senior Category Manager
Aalekh Tripathi
ex Marketing Manager
Prakriti Sharma
Strategy Principal
Saurabh Moondhra
Marketing Manager
Manuj Mukheeja
Manager, Business Strategy
Learn by Doing
Marketing is not learnt through lectures but through application.
Learn skills by working on live projects on real brands.
D2C Brand
Put your skills to the test as you design the product,
identity, proposition and go to market for a D2C brand.
Get inputs on your brand from top D2C brand leaders.
Learn Tools Like
Strategy
Create the entire content strategy for the brands that you love.
Present your ideas to brand leaders and your content plan could
reach millions of consumers.
Learn Tools Like
Strategy for a Quick Commerce Business
Decode the user motivations for a quick commerce
platform to design an end to end acquisition plan.
Learn Tools Like
for a
Consumer Technology Business
Design a strategy to get users hooked to the application. Maximize
customer lifetime value through a series of interventions.
Learn Tools Like
Showcase your work
on pitch day
Use your acquired skills to design a solution for a real marketing
problem.
TEAM WORK
Solve a live marketing problem
from an iconic brand
Get mentored by marketers from the industry as you work to
design a solution for an iconic brand.
SHOWCASE YOUR WORK
Present to a jury of
CMOs, Ad gurus, D2C founders
and Venture Capitalists
Get a platform with key industry leaders.
Get feedback and get noticed in the process.
Career Transition
Opportunities with our
hiring partners
Get an opportunities to interview with some of
India's top marketing companies.
Build Connections.
In Person.
Digiaccel's hybrid approach combines online learning with unique
in-person experiences.
orientation Experience
In Person Orientation in Gurugram
All Expenses Paid
Kick off the program with a two day experience where you meet
your peers and mentors.
Special learning sprints with industry leaders and startup
founders.
quality peers
Form Connections With Peers and
Digiaccel Alumni
Get connected for opportunities, introductions, references and
advise with peers.
Access 1000+ member Digiaccel alumni community.
A New-Age Upskilling System
Designed for professionals, by professionals
Learn from Industry Experts
NOT College Professors
100% of Digiaccel's curriculum is designed and
mentored by industry professionals.
Learn from the lived experience of experts across
India's top companies.
Learn by Doing
NOT Recorded Lectures
Digiaccel programs are application first.
Work on real world problem statements and build a body of work.
Solve Real World Problems
NOT Exams
Skills are built through practice. Apply what you learn
through business case studies, simulations and
assignments.
Peer to Peer Learning
NOT Classrooms
Gain perspective from various people and get lifetime
access to a community of like minded individuals.
Showcase your Work
Projects and Applications in the program help build a body of work.
Download Curriculum
Download the detailed curriculum to understand the program flow.
Covers skills, learning modules and application sessions through the
learning journey.
Curriculum
Refresher on legacy marketing frameworks.- Marketing in a digital first world.
- What stays constant vs what changes.
- User research and defining a problem.
- Identifying and designing innovation.
- Application through digital tools.
- Mapping user journeys.
- Identifying interventions and JTBDs.
- Omnichannel shopping journeys.
- Understand levers of growth.
- Building a growth stack.
- Defining User Personas and Behaviours.
- Acquisition and Retention channels.
- Defining experiments.
- Scaling for growth.
- Defining content tasks.
- Building strategy and content system.
- Understanding channels in detail.
- Best practices for content design.
- Influencer Marketing and Retailer Media.
- Product Marketing funnels and tasks.
- Retention Marketing deep dive.
- Metrics that matter.
- Making marketing decisions with data.
- Digital data signals and tools.
- Understanding cost and revenue levers.
- Planning for topline and bottomline outcomes.
- Solve a real world brand problem.
- Present to an elite panel.
Program Summary
Executive Learning Program
in Applied Marketing
- Learn Digital first Marketing through an Application first curriculum.
- Mentors and case studies from India’s top Marketing companies.
- Career opportunities with top employers.
- For professionals to level up their skills explore career transitions.
Duration
16 Weeks
Hours
100+
Fees
₹
Program Summary
Executive Learning Program
in Applied Marketing
- Learn Digital first Marketing through an Application first curriculum.
- Mentors and case studies from India’s top Marketing companies.
- Career opportunities with top employers.
- For professionals to level up their skills explore career transitions.
Duration
16 Weeks
Hours
100+
Fees
₹
Admission Criteria
Digiaccel curates cohorts to ensure quality and relevance.
Understand how you can become a part of this program
- This program is for Working Professionals only.
- Fill in the application form and speak to a Digiaccel Expert.
- Shortlisted learners invited for an interview with program sponsors.
- Offer of admission rolled out to selected learners.
Best suited for
- Understanding full funnel marketing in a digital world.
- Early career professionals to accelerate their learning journey.
- Non marketing professionals looking to upskill.
- Marketing professionals looking for a digital refresh to their skills.
Want to know more
about
the Program?
Speak to a Digiaccel Program expert to
assess if the program
is right for your learning needs.