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Applied Marketing
Executive Learning Program

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    Learn digital first marketing through an application first curriculum.
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    Mentors and case studies from India’s top marketing companies.
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    Career opportunities with top employers.
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    For professionals to level up their skills explore career transitions.

Apply Now

hulxdigiaccel

Duration

16 Weeks

Format

Live + Self Paced

Learning Hours

5 hrs / week

Experience

0-5 Years

The Marketing MBA
is Outdated

Digital media and eCommerce have changed the world of
Marketing. But the traditional Marketing
MBA has not changed.

outdated media

Learn Marketing from
India's Best Marketing
Company

Marketing is not learnt through books but through real-world
experiences. Learn through real case studies and experiences of
mentors from Hindustan Unilever Limited, the CEO factory
of
India.

Build Digital First Marketing Skills through Real-World Application

Skills needed for Marketing in today's digital world have changed.
Build these new-age Marketing skills through this program.

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Brand Strategy

Decoding user needs and motivations to design
a new brand or innovation.

Defining brand strategy through clear JTBDs.

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Brand Building

Brand building through awareness and equity.

Building Go to Market plan.

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Growth Marketing

Planning for growth through acquisitions and
retention.

Focus on product marketing for consumer tech.

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Digital Marketing

Media planning through digital channels like
social media, search and video.

New age channels like Influencer Marketing
and eCommerce Media.

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Content Strategy

Communication architecture to take the brand
to the users.

Designing content and creatives for different
channels.

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P&L Management

Understanding cost and revenue levers.

Design for topline and bottom line interventions.

Learn from the top 1%
marketers who have built
iconic brands

Digiaccel has partnered with HUL to bring access to the experiences,
frameworks and process that goes behind building iconic brands.

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Meet your mentors

A curriculum completely designed and delivered by mentors from
India’s top consumer and product marketing companies

mentor

Aalekh Tripathi

ex Marketing Manager

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mentor

Prakriti Sharma

Strategy Principal

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mentor

Saurabh Moondhra

Marketing Manager

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mentor

Manuj Mukheeja

Manager, Business Strategy

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mentor

Sriram G

Strategy Head

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mentor

Bhaumik Vyas

ex Media Director

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mentor

Karan Bhagi

ex Marketing Director

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mentor

Pankaj Yadav

Senior Category Manager

company name
mentor

Aalekh Tripathi

ex Marketing Manager

company name
mentor

Prakriti Sharma

Strategy Principal

company name
mentor

Saurabh Moondhra

Marketing Manager

company name
mentor

Manuj Mukheeja

Manager, Business Strategy

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Learn by Doing

Marketing is not learnt through lectures but through application.
Learn skills by working on live projects on real brands.

01
Build a
D2C Brand

Put your skills to the test as you design the product,
identity, proposition and go to market for a D2C brand.
Get inputs on your brand from top D2C brand leaders.

Learn Tools Like

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02
Design a Content
Strategy

Create the entire content strategy for the brands that you love.
Present your ideas to brand leaders and your content plan could
reach millions of consumers.

Learn Tools Like

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03
Create an Acquisition
Strategy for a Quick Commerce Business

Decode the user motivations for a quick commerce
platform to design an end to end acquisition plan.

Learn Tools Like

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04
Retention Strategy
for a Consumer Technology Business

Design a strategy to get users hooked to the application. Maximize
customer lifetime value through a series of interventions.

Learn Tools Like

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Showcase your work
on pitch day

Use your acquired skills to design a solution for a real marketing
problem.

showcase

TEAM WORK

Solve a live marketing problem
from an iconic brand

Get mentored by marketers from the industry as you work to
design a solution for an iconic brand.

SHOWCASE YOUR WORK

Present to a jury of
CMOs, Ad gurus, D2C founders
and Venture Capitalists

Get a platform with key industry leaders.
Get feedback and get noticed in the process.

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Career Transition
Opportunities with our
hiring partners

Get an opportunities to interview with some of
India's top marketing companies.

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transition

Build Connections.
In Person.

Digiaccel's hybrid approach combines online learning with unique
in-person experiences.

orientation Experience

In Person Orientation in Gurugram
All Expenses Paid

Kick off the program with a two day experience where you meet
your peers and mentors.
Special learning sprints with industry leaders and startup
founders.

quality peers

Form Connections With Peers and
Digiaccel Alumni

Get connected for opportunities, introductions, references and
advise with peers.
Access 1000+ member Digiaccel alumni community.

A New-Age Upskilling System
Designed for professionals, by professionals

Learn from Industry Experts

NOT College Professors

100% of Digiaccel's curriculum is designed and
mentored by industry professionals.

Learn from the lived experience of experts across
India's top companies.

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Learn by Doing

NOT Recorded Lectures

Digiaccel programs are application first.

Work on real world problem statements and build a body of work.

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Solve Real World Problems

NOT Exams

Skills are built through practice. Apply what you learn
through business case studies, simulations and
assignments.

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Peer to Peer Learning

NOT Classrooms

Gain perspective from various people and get lifetime
access to a community of like minded individuals.

Showcase your Work

Projects and Applications in the program help build a body of work.

Showcase your work to unlock career growth opportunities.

Download Curriculum

Download the detailed curriculum to understand the program flow.
Covers skills, learning modules and application sessions through the
learning journey.

Curriculum

Traditional vs New Age Marketing
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    Refresher on legacy marketing frameworks.
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    Marketing in a digital first world.
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    What stays constant vs what changes.
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    User research and defining a problem.
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    Identifying and designing innovation.
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    Application through digital tools.
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    Mapping user journeys.
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    Identifying interventions and JTBDs.
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    Omnichannel shopping journeys.
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    Understand levers of growth.
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    Building a growth stack.
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    Defining User Personas and Behaviours.
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    Acquisition and Retention channels.
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    Defining experiments.
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    Scaling for growth.
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    Defining content tasks.
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    Building strategy and content system.
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    Understanding channels in detail.
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    Best practices for content design.
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    Influencer Marketing and Retailer Media.
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    Product Marketing funnels and tasks.
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    Retention Marketing deep dive.
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    Metrics that matter.
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    Making marketing decisions with data.
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    Digital data signals and tools.
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    Understanding cost and revenue levers.
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    Planning for topline and bottomline outcomes.
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    Solve a real world brand problem.
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    Present to an elite panel.

Program Summary

Executive Learning Program
in Applied Marketing

  • Learn Digital first Marketing through an Application first curriculum.
  • Mentors and case studies from India’s top Marketing companies.
  • Career opportunities with top employers.
  • For professionals to level up their skills explore career transitions.

Duration

16 Weeks 

Hours

100+

Fees

Program Summary

3+ years Work Experience

Executive Learning Program
in Applied Marketing

  • Learn Digital first Marketing through an Application first curriculum.
  • Mentors and case studies from India’s top Marketing companies.
  • Career opportunities with top employers.
  • For professionals to level up their skills explore career transitions.

Duration

16 Weeks 

Hours

100+

Fees

Admission Criteria

Digiaccel curates cohorts to ensure quality and relevance.

Understand how you can become a part of this program

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    This program is for Working Professionals only.
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    Fill in the application form and speak to a Digiaccel Expert.
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    Shortlisted learners invited for an interview with program sponsors.
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    Offer of admission rolled out to selected learners.

Best suited for

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    Understanding full funnel marketing in a digital world.
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    Early career professionals to accelerate their learning journey.
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    Non marketing professionals looking to upskill.
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    Marketing professionals looking for a digital refresh to their skills.
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Want to know more about
the Program?

Speak to a Digiaccel Program expert to assess if the program
is right for your learning needs.

Select Role

Frequently Asked
Questions